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Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with. These six places are... On websites, The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website. It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person... Working around the clock for you, even while you sleep! One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry. But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering... "Digital" catalogues You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery! But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website). Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive! Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website? People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you... ... Kill two birds with one stone! In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once! There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program! If you have an affiliate program, you can offer your affiliates a web form they can use to promote you - one that inserts and tracks their affiliate ID into their visitors' autoresponses! In Newsletters/Op-in Lists We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines. First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available. Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted. But what about other people's ezines or opt-in lists? In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are. There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it! By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business! Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times! Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker. Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can: Buy classified ads in, Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later). Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep. You can promote your autoresponder in a classified ad like the one above... But often, your ad will appear among many other ads. So, being clear, highly visible and compelling is critical! Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make the crucial difference... ... Between a winner and a dud! First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market. Then, seek out the major online services, like Prodigy, Juno, AOL, Compuserve and so on. They have popular classified ad boards. Many online "malls" have classified ad sections, too. And finally, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad. In "Signature Files" A signature file is what you add at the end of every email message you send - basically, a few lines to advertise you, your website Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) - hence a "signature file." You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion lists contributions... It goes wherever you go! Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more! Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link. Also, keep it under 60 characters in length. But you can use it to briefly and subtly promote a special offer, a free report, a website address, a free newsletter and so on. Like classified ads, the copy is VERY important. Once you've created a signature file with your autoresponder address, add it to all your emails, newsgroup and message forum posts, and article and discussion list contributions. On Business Stationery Add your autoresponder address on all of your offline printed materials: on everything, from business cards, letterhead, yellow page ads, brochures, you name it! If you have collateral materials such as brochures, if you advertise in print publications such as trade journals, and if you do direct mail marketing such as with postcards... Then maximize your autoresponder's visibility in them! Don't forget that some people don't usually respond to online ads during company time for a variety of reasons. But if you promote your autoresponder offline, many will respond! For example, I know of a few offline manufacturers who use print catalogues and brochures, but supply more detailed product and technical specifications via autoresponders. I also know of an "elder law" attorney who offers a free report on estate planning tips through autoresponders... But he advertises mainly in senior citizen print publications. The possibilities are endless! Nevertheless, don't forget to promote something for free (like a free ezine, a free report, a free course or a free ebook) in order to encourage your "offline" prospects to email you. Remember, since they're offline they have to go through the extra effort in emailing you. So, a plain email address won't cut it! (If it were the case, they would call you instead!) Finally, Digital Products (or "Viral Marketing") One of the biggest trends right now is a process called "viral marketing." It's not complicated... All it is, is a message that spreads from email to email, or email to web, like a virus. If you create a certain "buzz," your message will be passed around from person to person like wildfire. But you can make it even easier by incorporating your message into a digital file. Why? Because with computers, it's so easy to simply copy and paste! For example, you can create an electronic book (or "ebook"), or a piece of software (also called "freeware"). The goal is to get the people who read the book to visit his website. He barely does any advertising at all, and from the book alone manages to receive thousands of unique visitors. Whether you use an ebook or software file, hopefully your message will contain your website address. So, when it's passed around, people know where to go to get more! Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News News roundup: Cool reception for automakers on Capitol Hill - USA Today
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News New Instant Article Writing Templates Ebook Offers Small Business ... - PR Web (press release)
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