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How to Publicize Your E-Zine
Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work. * ANNOUNCE YOUR E-ZINE * Once you have your e-zine or webzine in place, visit yahoo.com, google.com and msn.com and submit your URLs (if you have a lot of pages, it's wise not to submit more than five URLs per day). Don't pay for services that promise to submit your site to hundreds of engines. It won't affect your traffic as much as just hitting the larger ones. For a primer on how the various engines work, visit SearchEngineWatch.com. It offers a free newsletter that gets into tons of details about how engines work. Anytime you make a major change to your site or add new pages, submit or resubmit the URLs. The next step is to enter your URL at the major online directories. You'll save yourself a lot of time if you prepare enticing 25-word, 50-word and 100-word descriptions first. "If you can explain your zine in a sentence you have a fighting chance," says George Myers Jr. of LitKit. A one-sentence description can help you focus on the audience you're after, and it helps when you're deciding where to place your e-zine in directories. Yahoo! is the largest directory, followed by Open Directory. A good guide to smaller engines is directorylist.org. Yahoo seems to prefer sites that have their own domain name; even then you may have to submit several times before you're listed. Don't do it more than once every two weeks, and chose your category carefully (suggest a second category if it applies, but don't get greedy). Submit your webzine under specific topics, such as Travel or Humor or whatever best describe its content. Yahoo! no longer accepts free submissions to Business categories; instead, it charges a $299 annual fee. Finally, promote your e-zine by sending announcements to various services that alert surfers to new sites. Post a notice to the Usenet group alt.ezines. If you do a non-commercial paper or electronic zine, post a notice on alt.zines. Announce new non-commercial Webzines on comp.infosystems.www.announce, or any e-zine at bookmarkz.com. You also can add your zine to the many ezine directories, but most don't produce much traffic. If you have the time and patience, start with our free list of zine directories at http://www.zinebook.com and look for the "Directories" category. It includes directories that list specialty zines such as literary zines, fan fiction, indie music and even one-word titles. * GETTING RETURN VISITORS * Chip Rowe (http://www.chiprowe.com) is the author of The Book of Zines: Readings from the Fringe. An HTML version of this document, including links, is available at http://www.zinebook.com/publicz.html
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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