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Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked? 1 Teamwork: Hook up with a fellow publisher who does not compete directlywith you. I do this to find out what really works. Share ideas and results. Brainstorm even by email and you will discover new ways to promote your newsletter that you will not have spotted before. You could save yourself weeks or months of wasted effort if you know which strategy people are responding to today. And not what used to work last year when that guru wrote his expensive ebook with all the answers that were true back then. For example, last week I learned from a fellow ezine writer thathis new ecourse was taking off like a rocket. So, I have cancelled my plans to write another ebook and instead I am working on developing an ecourse. And when it comes to promotingmy new ecourse I already know an expert I can check in with instead of spending weeks to learn what works best. 2 Help other ezine publishers to get what they want: Spend time solving the problems that other ezine publishers face.For example, read their back issues and point out ways they can offer an even better product. If you can help them to get moresubscribers you will be rewarded with your articles getting priority treatment and appearing in their upcoming issues. Do these other publishers offer a free report to new subscribers? Ask if they would like one suitable for their audience and then produce one that focuses on your area of expertise. They get moresubscribers by offering a truly useful report and you benefit by getting your byline in front of even more people. Give first and you will be amazed at how receptive people are toworking with you for mutual gain. You will immediately stand out from the crowd in a world where so many people always wants something without any consideration for the needs of the other person. 3 Use information as a bonus: Write an ebook or ecourse with genuinely useful information and offer it to other ezine publishers. Let them use it as a special bonus to keep their existing subscribers coming back for more. They will also benefit from referrals when their readers pass onthe newsletter to friends so that they too can read your ebook orecourse. Too many ezines are short on great articles they can use. There are plenty of articles available out there but very few high quality ones that you will use in your own ezine. The same applies when ezine authors want to offer incentives to encourage their readers to buy their own information products. Ifyou give publishers a high quality ebook or ecourse that they canbundle with their information product you will get your message out to a lot of people and very quickly. These tactics could help you to build your ezine in ways you never considered before now. Test them for yourself and enjoy newsuccess with your ezine. Peter Murphy is a writer and ezine publisher. He has a number ofinformation products that you are welcome to use to promote yourezine. For details send mailto:3infoproducts@sendfree.com
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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