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Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'WinningThe War On Sp^m'. Unfortunately, the war on sp^m isnot being won at all. In fact, the problem is now so serious that sp^m isshaping up to be the greatest threat to onlinemarketing. The threat comes not from sp^mmers themselves, butfrom the filters that are being used to block them. These filters are hitting hard at the very core ofecommerce - Ezine Publishing. Anti-sp^m filters operate at two levels: (i)client-side programs that reside on individualcomputers and (ii) server-side programs that ISPs areusing to block incoming sp^m. The problem is that the filters are now so sensitivethey are blocking even the most innocent ofNewsletters. For example, if your Newsletter contains the words'remove', 'unsubscribe' or 'click here' it willtrigger anti-sp^m filters in many of the programs thatare now being used by ISPs. The result? Your Ezine is zapped, deleted - and a large percentageof your s^bscribers will think you have stoppedpublishing your Newsletter. What can you do about it? Here are some tips to avoid sp^m filters: (1) Post your Newsletter online and then email yours^bscribers to tell them that the latest issue is nowavailable online. (2) In your Newsletter carefully avoid (both in thesubject line and the body text) all words that arelikely to trigger anti-sp^m filters. Use the fr^eservice listed at the end of this article - it willflag any words in your Newsletter that triggeranti-sp^m filters. (3) Instead of saying 'to unsubscribe' (which is aphrase commonly found in sp^m), say 'If you no longerwish to receive...' or 'If you wish to leave thismailing list...' or 'To take yourself off thislist...' (4) If there are trigger words that you simply cannotavoid, you can disguise them using carets (^) or othersymbols. The 'F' word would become fr^e and the 'U'word would become uns^bscribe. (5) Include the word 'Newsletter' in the subject lineof your email - this will help the filters identifyyour email as non-sp^m. (6) Avoid whole words in upper case. In manyNewsletters the headers are capitalized - this willtrigger the filters. (7) If your Newsletter contains ads, scrutinize themcarefully - ezine ads, by definition, contain wordsfrequently used by sp^mmers. Here is a fr^e service that will help you avoid sp^mfilters. Before you mail out your Newsletter, justsend a copy of it to the email address below with TESTin the subject line: mailto:spamcheck@sitesell.net Within a few seconds you'll receive a report thatanalyses your Newsletter and gives you a score (0 to5=no problems 12-16=over the limit for most ISPs). If you write articles, it's worth submitting them tothis test as well, together with your Resource Box(Sp^mCheck gave this article a score of 1.9). Sp^mCheck is operated by Sp^mAssassin, a filter thatis widely used by ISPs - so this is a good test ofwhether your Newsletter will get through to yours^bscribers. ------------------------------------------------------------
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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