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How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an EzineAdvertising campaign? I do. Take 'The Free Directory of Ezines', for example.There are over 800 Ezines in the Directory thataccept paid ads. How do you decide which Ezinesto place your ad in? There are several factors that narrow down thechoice for me. First, I look at the subscriber numbers. If anEzine has less than 400 subscribers, I move on. Then I look at the Publication Dates. I prefer toadvertise in Ezines that are published weekly, oreven more frequently; I don't want to wait amonth my ad to appear. Then I look at the number of ads that appear ineach issue. If an Ezine has more than 15 ads perissue, I give it a miss; I want my ad to be seen. Then I look at the payment method; if the Ezinedoesn't accept online payment with the majorcredit cards, I move on. Then I look at the Ad Rates - on a 'blind date'like this, the most I'm prepared to pay for anEzine ad is about $20. Finally, I look at when the Ezine was lastupdated. If the Ezine listing is more than 6months old, the ad rates have probably gone up,or maybe the Ezine itself has folded up. These are all factors that you can use to narrowdown your search for the right Ezine for yourAds. But it's still a 'stab in the dark'. There's another technique, however, for choosingthe right Ezines for your ads. Basically, youwant Ezines that will give you a highresponse-rate to your ad. The following techniquewill tell you this with pinpoint accuracy. I usedthis strategy a couple of months ago and itproduced excellent results. First of all, I signed up for a 'Pro' accountwith ROIBOT, an 'Ad Tracking' service. It costs$17 per month, but you'll get that back easilyfrom a successful ad campaign. You can find outmore about ROIBOT at: http://www.roibot.com/ In the 'Manage Your Campaign' area of ROIBOT, Igenerated 50 traceable URLs for my ads. Then I went to my own eBook, 'EzyAds', andsubscribed to 50 Ezines that give a free ad tonew subscribers. I submitted an identical 25-wordad to each of those 50 Ezines. Each of those adscontained a unique URL generated by ROIBOT. I then sat back and waited. My 50 ads werepublished during the following month, some thevery next day, others 2 or 3 weeks later. Once ortwice a week I went to the ROIBOT website andchecked how many clicks I had got from thosetraceable URLs. The results were very interesting. Of the 50Ezines that I placed free ads in, 15 produced anoutstanding response. At the end of the month Ipurchased paid ads in 10 of those 15 Ezines. AndI continue to get a high response rate from those10 paid ads. ------------------------------------------------------------
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
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