|
|
| Information |
|
|
10 Tips for Successful Ezine Advertising
If you're like most people starting out on theInternet,you've been along this well-worn path: You try free classified ad sites and get bombardedwith spam by people trying to sell you stuff. You try banner exchange programs and get a handful ofclick-throughs. You finally get into the top twenty results in theSearch Engines, and then a week later your site hasdropped back to number 150. The Internet may the largest market in human history,but how on earth do you reach those millions ofpeople? Well, the answer is ezine advertising. Its the surest way on the Web of reaching your targetaudience. Ezines (short for 'electronic magazines') are emailnewsletters that are sent out regularly tosubscribers, like the one you're reading. They'resometimes called 'opt-in' lists because everyone whoreceives an ezine has chosen to do so. And that's why ezine advertising gets results. Peopleread ezines and they'll read your ad. And if you'vematched the ezine to the product you're selling,you've reached your target audience. Have a look at the ads in your favorite ezine - whyare they there? Because they get results. There are currently around 90,000 ezines beingpublished every month. So whatever you're selling,there's more than likely an ezine that will take yourad straight to the audience you want to reach. Ezine advertising is not only effective, its cheap aswell. A 5-line ad in an ezine that goes to 3000 peoplewill cost you between $5 and $20 per issue. As a general rule, you'll always get back at least thecost of the ad, and usually much more. So there's verylittle risk. But there are some tips for successful ezineadvertising. Here they are: 1. The first and most important rule in ezineadvertising is: "Track your Ads!". You might placeyour ad in 5 different ezines and get a hundredresponses, but if you don't track your ads, you won'tknow which ezines were pulling responses and whichweren't. To advertise effectively in ezines, you must learnfrom experience - its a process of trial and error.Eventually, you'll end up with a handful of ezinesthat you know are bringing you a high response rate.After that, just keep placing your ads in those ezinesand you'll have a guaranteed stream of customers. But how do you track your ads? The simplest method is to place a key or a code at theend of your email address. If your ad was in thisezine (for example), this is the email address you'dplace with the ad: yourname@yourdomain.com?subject=freezine Then, when you get a reply with 'freezine' in thesubject field, you'll know which ezine it came from. For a URL, it's the same principle: http://www.yourdomain.com?freezine However, if you're going to code your URLs, you'llneed a sophisticated webstats program to track thecoded URLs. Here are a couple of free ones: http://www.hitbox.com.http://www.openwebscope.com. Here's another way to code your URLs : for every ezinead, create a duplicate of your homepage and name thepage after the ezine that your ad will appear in. So,if the ad is appearing in Ezine A, this is the URLyou'd place in that ad: http://www.yourdomain.com/EzineA Again, you'll need to use a good web stats program totrack the hits to your coded URLs. 2. The second rule is to target your audience. It mayseem obvious but some advertisers overlook this. Ifyou're selling a web-marketing course, don't advertisein an ezine that deals with stock options; theyprobably won't be interested. Use the 'subject categories' in any ezine directory tofind ezines that relate to the product you're selling.You can find a list of 60 ezine directories in 'TheFree Directory of Ezines' at: http://www.netmastersolutions.com/more-directories.html 3. Once you've chosen a number of ezines that targetyour audience, subscribe to them and examine the adsclosely. If you see an ad that keeps repeating issueafter issue, you can be pretty sure that its gettingresults. You've found a good ezine to advertise in. 4. Check to see how many ads are in the ezine. Youdon't want your ad lost in an ezine farm at the bottomof the newsletter. You probably won't get muchresponse from an ad in an ezine that has 15 or 20 adsper issue. Readers of those ezines have becomehardened to the ads and have learnt to skip them. 5. Check to see if the ezine publisher has a policy ofnever running ads for two similar products in the sameissue - your ad will be much more effective if its theonly one of its kind in that particular issue. 6. Small ezines vs. Big ezines: bigger is not alwaysbetter. The big ezines with 1000's of subscribers tendto have more ads than the small ezines. Also, smallezines with only a few hundred subscribers often havea much more targeted audience than the big ezines. 7. Repeat your ads. Research shows that off the Web,an ad has to be seen about 21 times before someoneacts on it; on the Internet its about 9 times. If yourbudget allows, try and have your ad repeated at leastthree times in a particular ezine. Most ezines offerdiscount packages for bulk advertising. 8. Email address vs. URL. Opinions are divided onthis; some people prefer to give an email address,others prefer to give a URL. The advantage of givingan email address is that it gives you the opportunityto send a powerful sales letter to the person whoresponded to your ad. Its also much easier to trackyour ads with an email address than a URL. 9. Offer something free in your ad copy. It'll oftentip the balance between a response and no response. 10. Keep your ads short, even if you're not using thenumber of words you're allowed. Short ads are morelikely to be read. Keep your sentences short too; theypack much more power. Use the word 'You'. Don'tdescribe your product but tell the reader what yourproduct can do for them. ------------------------------------------------------------
Latest News:Site: Yahoo! News Search Results for news JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. United shares climb after news debacle (UPI) CHICAGO, Sept. 11 (UPI) -- A computer program assigning dates to news stories was partly to blame for a sell-off of United Airlines stock Monday, a Google spokesman said. Column: Palin's Nomination Good News Even For Democrats In Alaska (CBS News) So, John McCain picked Sarah Palin to be his running mate. Let me just say, wow. That's not exactly what I repeatedly shouted out when I first heard the news, but it's close enough for publication. Like everyone else, my astonished reaction wasn't due to the event itself being inconceivable - I've heard pundits debating the likelihood of a McCain / Palin ticket for months. JCDecaux in talks for News Outdoor Group in Russia (San Francisco Chronicle) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. In a statement, the global seller of outdoor advertising said it was in exclusive talks with Rupert... Premiere CEO Is Replaced by News Corp.'s Williams (Update2) (Bloomberg.com) Sept. 10 (Bloomberg) -- Premiere AG , the German pay- television company partly owned by News Corp., said Chief Executive Officer Michael Boernicke is being replaced by a senior News Corp. executive. News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. Site: news - Google News New Voices in Congress Will Change the Tone of the Democratic Majority - New York Times
MORE RESOURCES: Site: Yahoo! News Search Results for ezine marketing New E-book Details How to Increase Sales Using Proven B-to-B MarCom Strategies (PRWeb via Yahoo! News) Free e-book outlines how marketers can use simple business-to-business marketing communications strategies for increasing sales leads. Expertus and Training Industry, Inc. Research Indicates That Customer Training Is Growing Faster Than Employee Training (Marketwire via Yahoo! Finance) Expertus, a global leader in helping companies fuel business growth by maximizing the value of training investments, and Training Industry, Inc. (www.trainingindustry.com), an objective and trusted expert on the marketplace for learning, today announced the release of the findings from their joint August 2008 study, Optimizing Customer Training. Site: ezine marketing - Google News Ezine article marketing - Meadow Free Press
|
|
|
|
RELATED ARTICLES
How to Make Your Newsletter Have Raving Fans! Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue?A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.But how can you have such a winning newsletter?#1. Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat Are you ready to build your opt in email list quickly?Matt Bacak, ThePowerful Promoter's techniques will help reveal new paths to have subscribers come to you. The Powerful Promoter, Internet marketing guru, shares his secrets for creating an explosion of opt-in email subscribers. Grow Your Business with a Newsletter You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. Five Ways To Promote Your Ezine After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.You need to attract subscribers. Three Ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-Writing ezine articles is one of the three best promotional methods that I'd ever know. Increase Your Ezine Sign-up Rate By 500% or More Starting Today If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. How To Write Your Newsletter So how do you set about writing your own newsletter?The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too. Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. 13 Ways To A Build A List Of Readers Of Your Ezine If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. Top 10 Reasons to Use a Blog to Publish Your Ezine Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Ezines Are Effective In Advertising Your Online Business? 'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while. Improve Your Online Network With A Powerful Ezine Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. 5 Ways to Use Your Software to Build Your Optin List and Get Traffic With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list:1. How Your Advice Column Can Build Loyal Readers Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.Advice articles first appeared several hundred years ago. Ezine Advertising Deals Revealed Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensivethough if you don't know what to look for. Guaranteed Ways to Build Up Your Ezine List Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www. How To Choose the Right Ezines For Your Ads Do you feel bewildered when you begin an EzineAdvertising campaign?I do.Take 'The Free Directory of Ezines', for example. Newsletters in Plain Text or HTML - Which Work Better? A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it. How to Make Your eZine Work for You Long After Its Published If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them.
|
| Home | Site Map | Resource Links |
