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How To Find Focus And Turn Your Talent Into A Thriving Professional Business
There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it's out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle. Once your business is established, you have the opportunity to brand yourself as an expert. Start now, and it doesn't take long to begin savoring the lifestyle and freedom you always dreamed your business would deliver. The biggest asset you have in your business is...YOU! Your time and unique brilliance are the foundation of achieving a highly profitable, deeply rewarding professional business. Implementing the following brand and business strategies is exciting, motivating, and compelling. Once you start on the path of profiting from a great brand and your unique brilliance, you'll never go back to the old way of running your business again. Here are five strategies to turn your talent into a highly profitable business that lets your passion run free. Strategy #1 Know Your Unique Brilliance Your unique brilliance isn't a particular skill, like driving a car or delivering your service. It describes you when you are at your very best no matter what you are doing. It's as if the best moments of your life are encapsulated into one simple statement. The goal is to one-by-one, ditch, delegate, or redesign every task that falls outside of your unique brilliance. You are now free to use your unique brilliance nearly 100% of the time. What's exciting is that as you hand off each task, you become more and more energized, productive, and profitable. It truly is a magic wand that once waived, delivers the freedom you always dreamed of. Strategy #2 Know Your Brand You don't have to hire an expensive brand consultant to profit from a compelling brand strategy. What you do need is a clear, concise brand that makes you instantly known and recognizable. Brand wisdom goes beyond a logo and a tagline. A brand is the promise of an experience. Your brand must immediately evoke strong emotions and tug on the heartstrings of your choice client. Strategy #3 Create A Championship Support Team Sure, when you first started your business, you probably did every task solo. But to reach the next level of business success and freedom means building an excellent team. For example, one client increased his revenue by a whopping 300%. How? He credits spending just $100 a month on a virtual assistant, who freed up so much of his time and energy, he was able to focus on bringing in new business. Now that is great ROI! Strategy #4 Take Time Off Yes, you read correctly. I guarantee that as soon as you cut back to a four-day work week, your business will change for the better. You'll work smarter, make better decisions, and create new, lucrative opportunities. Working less time shines a new light on how you run your business. Plus you'll enjoy the rejuvenating benefits of increased creativity, relaxation, and fulfillment by getting plenty of R&R during the remaining three days of the week. Strategy #5 Leverage Your Expertise Into A Compelling Package or Program Delivering 1-on-1 services is a waste of your time, talent, and profit potential! No matter what business you're in-consultant, coach, speaker, trainer, designer-there are dozens of ways you can package your service. For example, one client, a professional organizer, stopped charging by the hour, and created a package from the individual services she was already delivering. Within one week she had tripled her revenue! (c) 2005, Kendall SummerHawk. Reprint rights granted to all online venues so long as it remains complete and unaltered (including the "about the author" info at the end). Send a courtesy copy of the reprint to kendall@kendallsummerhawk.com. Kendall SummerHawk delivers client capturing website content strategies plus the nationally renown Brilliance Unbridled marketing program. For more FREE tips like these, visit her site at http://www.KendallSummerhawk.com
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News Phil Schiller bringing the news at Macworld - San Francisco Chronicle
MORE RESOURCES: Site: Yahoo! News Search Results for entrepreneurialism Lone Star Library: Green Mountain founder shares entrepreneurial insights (Fort Worth Business Press) Rural Southerner Sam Wyly came by his self-made captain-of-industry status the hard way, developing a passion for business strategy by playing schoolboy football and observing his parents? natural gift for small-business operations and hard-bargain bartering. S.C.'s brightest complete Business Week (Columbia Star) Approximately 200 high school students from across S.C. have successfully graduated from South Carolina Business Week, presented by the South Carolina Cable Television Association, July 13- 18, at Presbyterian College in Clinton. Wellington West opens Montreal branch (CNW Group via Yahoo! Finance) Wellington West Holdings Inc., a privately held, employee-owned financial services firm, today announced the expansion of its national network with the opening of a Wellington West Capital Inc. full-service retail investment branch in Montreal, Quebec. Ctek Selects Kyocera 300 Module for Z4100 Wireless Router (Centre Daily Times) Kyocera Wireless Corp. (KWC), a leading global manufacturer of wireless handsets, devices and embedded machine-to-machine (M2M) modules, and Ctek, a leading manufacturer of specialized communications solutions for industrial and commercial applications, today announced the selection of the Kyocera 300 Module for Ctek's cost-effective Z4100 Router. The Kyocera 300 Module enables reliable, ... Memphis confident of growth campaign (Memphis Commercial Appeal) One year after the launch of a $64 million economic development campaign, city officials are increasingly optimistic about the impact of MemphisED on the Bluff City. Summer break project: JTCC student lives, learns nonprofit leadership with Pheonix Project (The Petersburg Progress-Index) CHESTER ? Jamie Poniatowski, a Class of 2008 human services major, spent her summer break in Petersburg, participating in the Phoenix Project?s 2008 Nonprofit Leadership and Social Entrepreneurship Program, which transforms committed undergraduate and graduate students into effective social entrepreneurs with the knowledge, skills and connections to succeed in Virginia?s nonprofit sector. Ctek Selects Kyocera 300 Module for Z4100 Wireless Router (Business Wire via Yahoo! Finance) SAN DIEGO & RANCHO PALOS VERDES, Calif.----Kyocera Wireless Corp. , a leading global manufacturer of wireless handsets, devices and embedded machine-to-machine modules, and Ctek, a leading manufacturer of specialized communications solutions for industrial and commercial applications, today announced the selection of the Kyocera 300 Module for Ctek?s cost-effective Z4100 Router. $1 Million Opus Prize Finalists Announced (PR Newswire via Yahoo! Finance) Seattle University and the Opus Prize Foundation today announced three finalists for the $1 million 2008 Opus Prize, one of the world's largest humanitarian service awards. Guided by faith and an entrepreneurial spirit, Marguerite "Maggy" Barankitse, Krishnammal Jagannathan and Michael Woodard are working throughout the world to give people the tools to transform their lives. Scotiabank Online Small Business Contest Last Call (CNW Group via Yahoo! Finance) The chance for Canadian small business owners to win $50,000 in cash prizes is coming to a close. As part of Scotiabank's 'Get Growing to a Million' Campaign, the online challenge has offered small business owners across Canada a chance to win one grand prize of $20,000 and six regional prizes of $5,000. In cinemas this weekend (Guardian Unlimited) RocknRolla | The Duchess | Bangkok Dangerous | Disaster Movie | Sweete Land | El Cantante | Never Apologise | Mera Pind My Home Site: entrepreneurialism - Google News Ohio House Speaker Budish touts regionalism in his first address - WKYC-TV
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