Email Marketing Information

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

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Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance)

DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News)

UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy)

E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News)

Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb)

Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News)

Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News)

Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News)

SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News)

New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk)

Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year.
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