Email Marketing Information

Email Marketing - How Best To Manage and Distribute Your Messages


This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results.

Should You Be Writing A Newsletter As Part Of Your Online Business?


Let's start at the beginning - why do you need a newsletter?Well of course, you don't NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers (assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter).

Turn Your Old Articles Into Profitable E-mail Courses


If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool.

Run Profitable Contests Using Autoresponders


Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site.

Build or Buy--Should You Build Your Own Opt-in Email List?


The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses.

Say More Than Thank You


Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page.

Youve Got Mail


It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail.

Spam! Whats the Real Problem


Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short).That definition does several things we should look at.

How To Write E-mail Messages For Phenomenal Results


Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science.

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign


Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

Using Internet Direct Mail To Increase Your Company's Profits


"I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses?Internet Direct Mail.

Achieve Success With Your Own Money - Making Newsletter


To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter.

Combating List Building Frenzy: Take The Time To Promote


It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up.

Writing Effective Emails


Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation.

5 Rules of Forwarding E-mails


Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic.

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Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance)

DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News)

UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy)

E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News)

Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb)

Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News)

Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News)

Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News)

SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News)

New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk)

Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year.
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