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Lesson #1: Autoresponders 101
What the heck is an autoresponder? An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply. Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information! Think about it. People are more likely to send an email to autoresponder than to a real, say, sales department. The reason? People want information NOW! They don't want to wait nor ask for it. But the reason why marketers love "smart" autoresponders specifically is because, when prospects request information, their inquiry gives you permission to follow up with them! "Smart" or "intelligent" autoresponders go further than just a one-time reply, because they allow you to correspond with personalized follow-up messages after the initial reply... The beauty is that they can all be pre-written, pre-set and pre-programmed... Only once! You decide how many emails, write the messages and set the intervals between them... And that's it! In other words, smart autoresponders are like automated salespeople working for you, in the background, around the clock, so you don't have to! But there's more... If you don't have a professional, personalized, systematic and timely follow-up approach that hits your prospects with your message at least four to eight times, you're losing money! The bottom-line is this: following up can increase your sales significantly. In fact, sending multiple follow-up messages can increase sales by 80% and as much as 400% or even more! Learn more about internet marketing, email marketing, search engine marketing go to internet marketing and website promotion.
Latest News:Site: Yahoo! News Search Results for news Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. False bankruptcy item highlights risks in online news (Market Watch) Investors are getting a fresh lesson in the power and perils of lightning-fast news on the Web in an already fast-moving market. Petraeus to Brief FOX News on Final Battlefield Tour (Fox News) Gen David Petraeus, fresh off an announcement that thousands of U.S. troops will be withdrawn from Iraq, will give his final U.S. interview to FOX News Wednesday before handing over control of U.S.-led forces in Iraq to Gen. Raymond Odierno next week. Relief: Cubs get good news on Zambrano, Harden (ESPN) The Cubs received encouraging news on pitchers Rich Harden and Carlos Zambrano on Tuesday. Lesson 6: Broadcasting news (BBC News) Students practise reading the news and produce a news programme adhering to a strict deadline. News Corp. Ad Unit Raided in Probe of Moscow Official (Update1) (Bloomberg.com) Sept. 9 (Bloomberg) -- News Corp. 's Moscow-based outdoor advertising unit said it plans to complain to the General Prosecutor because of damage to its ``business reputation and financial stability'' after raids by state investigators. UPI NewsTrack Quirks in the News (UPI) Car crash knocks woman off toilet ? Woman uses Feng Shui after car hits home ? Mistakenly diagosed man gives away savings ? Wisconsin man eats 23,000 Big Macs ? UPI Quirks in the News. Lesson 5: Ordering news (BBC News) Students order several reports to make a news programme which appeals to a specific audience. Lesson 3: Writing News (BBC News) Students write a news script which is clear, concise and correct - the three Cs of journalism. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/email-marketing/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/email-marketing/inc/ads-body.inc on line 52 MORE RESOURCES: Site: Yahoo! News Search Results for email marketing Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance) DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News) UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy) E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News) Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News) Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News) SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News) New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk) Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year. Warning: MagpieRSS: Failed to parse RSS file. 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