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Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses. There is a common misconception when it comes to the quantity of emails in your email list. A lot of business owners think that the key to running successful email campaigns is to send their emails out to thousands and thousands of email addresses and this is commonly achieved through the purchase of large databases. This way of thinking about email marketing is wrong and will only result in discouragement and campaign failure. When you purchase email lists from companies, you can never be too sure how they acquired these email addresses in the first place. Often, large databases of email addresses have been collected in ways that are misleading to the users providing their email addresses. This means that the individuals to whom you are sending your email are not sincerely interested in what you have to say. You also risk being labeled a "spammer", because spam is essentially what you'd be sending- unwanted email. Though this is a very straight forward concept, this is still one of the most challenging aspects of email marketing campaigns. We realize that building your own email list from scratch can be an intimidating task, but if you start doing it regularly you will be shocked with the number of targeted email addresses you will collect in a short period of time. Start sending emails to people who are actually interested in what your organization has to say. Concentrate your marketing efforts on targeted email lists and you will notice a huge increase in your open rates and sales. Email marketing definitely works- you just have to do it the right way. Michelle Lehoux
Latest News:Site: Yahoo! News Search Results for news Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. False bankruptcy item highlights risks in online news (Market Watch) Investors are getting a fresh lesson in the power and perils of lightning-fast news on the Web in an already fast-moving market. Petraeus to Brief FOX News on Final Battlefield Tour (Fox News) Gen David Petraeus, fresh off an announcement that thousands of U.S. troops will be withdrawn from Iraq, will give his final U.S. interview to FOX News Wednesday before handing over control of U.S.-led forces in Iraq to Gen. Raymond Odierno next week. Relief: Cubs get good news on Zambrano, Harden (ESPN) The Cubs received encouraging news on pitchers Rich Harden and Carlos Zambrano on Tuesday. Lesson 6: Broadcasting news (BBC News) Students practise reading the news and produce a news programme adhering to a strict deadline. News Corp. Ad Unit Raided in Probe of Moscow Official (Update1) (Bloomberg.com) Sept. 9 (Bloomberg) -- News Corp. 's Moscow-based outdoor advertising unit said it plans to complain to the General Prosecutor because of damage to its ``business reputation and financial stability'' after raids by state investigators. UPI NewsTrack Quirks in the News (UPI) Car crash knocks woman off toilet ? Woman uses Feng Shui after car hits home ? Mistakenly diagosed man gives away savings ? Wisconsin man eats 23,000 Big Macs ? UPI Quirks in the News. Lesson 5: Ordering news (BBC News) Students order several reports to make a news programme which appeals to a specific audience. Lesson 3: Writing News (BBC News) Students write a news script which is clear, concise and correct - the three Cs of journalism. Site: news - Google News Ballmer touts Windows 7 beta, new deals - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for email marketing Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance) DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News) UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy) E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News) Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News) Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News) SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News) New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk) Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year. Site: email marketing - Google News Email Marketing Pro Joins Online Marketing Agency, Blue Moon Works - PR Web (press release)
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