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Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes. No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it. Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter.. By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad. Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!" Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine. Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention. IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats. These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy. "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn" All good ads give a call to action. Never make your reader have to assume what to do next! YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two. Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.' There are generally two ad sizes you'll need for an effective e-zine ad campaign. To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action. Remember - your words are selling your ezine! Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time! Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it. (c) 2001 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Latest News:Site: Yahoo! News Search Results for news Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. False bankruptcy item highlights risks in online news (Market Watch) Investors are getting a fresh lesson in the power and perils of lightning-fast news on the Web in an already fast-moving market. Petraeus to Brief FOX News on Final Battlefield Tour (Fox News) Gen David Petraeus, fresh off an announcement that thousands of U.S. troops will be withdrawn from Iraq, will give his final U.S. interview to FOX News Wednesday before handing over control of U.S.-led forces in Iraq to Gen. Raymond Odierno next week. Relief: Cubs get good news on Zambrano, Harden (ESPN) The Cubs received encouraging news on pitchers Rich Harden and Carlos Zambrano on Tuesday. Lesson 6: Broadcasting news (BBC News) Students practise reading the news and produce a news programme adhering to a strict deadline. News Corp. Ad Unit Raided in Probe of Moscow Official (Update1) (Bloomberg.com) Sept. 9 (Bloomberg) -- News Corp. 's Moscow-based outdoor advertising unit said it plans to complain to the General Prosecutor because of damage to its ``business reputation and financial stability'' after raids by state investigators. UPI NewsTrack Quirks in the News (UPI) Car crash knocks woman off toilet ? Woman uses Feng Shui after car hits home ? Mistakenly diagosed man gives away savings ? Wisconsin man eats 23,000 Big Macs ? UPI Quirks in the News. Lesson 5: Ordering news (BBC News) Students order several reports to make a news programme which appeals to a specific audience. Lesson 3: Writing News (BBC News) Students write a news script which is clear, concise and correct - the three Cs of journalism. Site: news - Google News Ballmer touts Windows 7 beta, new deals - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for email marketing Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance) DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News) UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy) E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News) Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News) Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News) SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News) New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk) Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year. Site: email marketing - Google News Email Marketing Pro Joins Online Marketing Agency, Blue Moon Works - PR Web (press release)
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