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Email Etiquette III
Further to my previous issues this subject continues - part III. This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful. Topic changes This applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or more people. It is common that subject matter in emails change quickly - one person might send an email with one topic, another replies and it prompts them to add another topic in that reply and then others start replying to the changed topic - but forget to change the subject heading - which can be very confusing for those later joining in the discussion and difficult to relocate one of the originating messages if filed away electronically - with the unchanged subject heading. This applies to searching through archives online also. When responding to an email take a moment to think about it - are you changing the topic, should the subject heading be changed and whether the replied message requires any trimming of the original message before hitting the 'send' key. This can be particularly important when responding to business leads or enquiries relating to your business. A general rule of thumb for email seems to be to keep the number of topics discussed to a minimum - and start new email messages for new topics. Auto Responds and Read Receipts A supplier, who gives me excellent computer support, had been receiving a lot of emails over the past few months and she struggled to keep up with them in her busy workload. So, she decided to set up an auto respond to emails saying she'll be in touch within 7 days. She also added 'read receipt' so she knew her message had been read. Not long after I started getting a lot of emails from this supplier, all with the same message (autorespond). I'd sent her a few messages some days before about a computer problem a client was experiencing. After around 75 of these messages I rang and left a message on her pager. 150 more emails and I rang again. Her business partner rang and said he was heading back to their office to see what was happening. More emails. My supplier rang the following morning sounding very sheepish. She hadn't thought about the consequences of an auto respond linked with a read receipt. In her defence, she'd been very tired and was working late. Every time my computer logged another of her responses it sent back a read receipt and her autoresponder sent another reply to my read receipt, autorespond, read receipt, autorespond, read receipt, autorespond.......... get the picture? I had some idea of what might be happening but could not stop the process. All I could do was block her email address at my end until she woke up to what was happening. Just thought you might appreciate what can happen if read receipt, and auto respond are used together without thinking as to why you would do that. Of course, if you use them separately you are unlikely to run into this kind of trouble.Next month I'll touch on using the Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. For any assistance relating to the use of email please feel free to contact our team. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
Latest News:Site: Yahoo! News Search Results for news Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. False bankruptcy item highlights risks in online news (Market Watch) Investors are getting a fresh lesson in the power and perils of lightning-fast news on the Web in an already fast-moving market. Petraeus to Brief FOX News on Final Battlefield Tour (Fox News) Gen David Petraeus, fresh off an announcement that thousands of U.S. troops will be withdrawn from Iraq, will give his final U.S. interview to FOX News Wednesday before handing over control of U.S.-led forces in Iraq to Gen. Raymond Odierno next week. Relief: Cubs get good news on Zambrano, Harden (ESPN) The Cubs received encouraging news on pitchers Rich Harden and Carlos Zambrano on Tuesday. Lesson 6: Broadcasting news (BBC News) Students practise reading the news and produce a news programme adhering to a strict deadline. News Corp. Ad Unit Raided in Probe of Moscow Official (Update1) (Bloomberg.com) Sept. 9 (Bloomberg) -- News Corp. 's Moscow-based outdoor advertising unit said it plans to complain to the General Prosecutor because of damage to its ``business reputation and financial stability'' after raids by state investigators. UPI NewsTrack Quirks in the News (UPI) Car crash knocks woman off toilet ? Woman uses Feng Shui after car hits home ? Mistakenly diagosed man gives away savings ? Wisconsin man eats 23,000 Big Macs ? UPI Quirks in the News. Lesson 5: Ordering news (BBC News) Students order several reports to make a news programme which appeals to a specific audience. Lesson 3: Writing News (BBC News) Students write a news script which is clear, concise and correct - the three Cs of journalism. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/email-marketing/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/email-marketing/inc/ads-body.inc on line 52 MORE RESOURCES: Site: Yahoo! News Search Results for email marketing Vivid Seats Leverages the Power of Contactology's API to Streamline Email Marketing Communications (Business Wire via Yahoo! Finance) DURHAM, N.C.----Contactology, a provider of email marketing and online survey technologies, announced that Vivid Seats, a full-service ticket marketplace, has transitioned from an in-house system to its web-based application to automate and enhance its email newsletter distribution service. Maxymiser Launches Email Optimisation Software to Help Marketers Achieve Better ROI From Email Marketing Campaigns (PRWeb via Yahoo! News) UK brand managers and marketers can now respond to customers' online behaviour in 'real-time' by creating relevant and timely email content on the fly using techniques including multivariate testing by using Maxymiser's email optiisation software. Email marketing to grow by 24% in 2008 (e-Consultancy) E-consultancy's latest Email Marketing Platforms Buyers' Guide reveals that the UK market for email platforms and services continue to grow, reaching £274m by the end of the year; an increase of 24% on 2007. Economic conditions may be more difficult at the moment, but email marketing budgets look secure, as more firms use email as a retention tool. M-Theory Solutions Partners With Alterian to Deliver Integrated Marketing Platform to Mid-Market Organizations (PRWeb via Yahoo! News) Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. (PRWeb Sep 9, 2008) Read the full story ... Gold Lasso Releases New White Paper "Integrating Email Campaigns with New & Existing Mediums" (PRWeb via Yahoo! News) Gold Lasso releases a white paper educating marketers on the importance of integration email with new and existing marketing mediums. The white paper is an overview of the technological hurdles that exist with email integration as well as strategies currently being used with traditional advertising, web analytics, social networking and co-registration. Beyond Email, Award-Winning Interactive Agency, Changes Name (PRWeb via Yahoo! News) Beyond Email, award winning web-based design, development and interactive marketing company has changed its name to BEM Interactive. Reed Australia Selects SocketLabs' Hurricane Server to Power Email Delivery of its E-newsletters (PRWeb via Yahoo! News) SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that, Reed Business Information Australia, a Reed Elsevier company, has selected Hurricane Server to deliver its growing volume of publication e-newsletters. The Cure for Email Overload - OtherInbox Launches at TechCrunch50 Conference (PRWeb via Yahoo! News) New Service Brings Transparency and Accountability to Email Marketing Virgin Trains cleared over email gaffe (Mad.co.uk) Virgin Trains has escaped censure from the Advertising Standards Authority following a direct marketing gaffe earlier this year. Warning: MagpieRSS: Failed to parse RSS file. 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