Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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Site: email marketing - Google News
What Is Email Marketing? - Business 2 Community

Business 2 Community

What Is Email Marketing?
Business 2 Community
When people talk about content marketing, others usually assume they're referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing?

3 Ways to Send Marketing Emails That Get Results - Business 2 Community

3 Ways to Send Marketing Emails That Get Results
Business 2 Community
Business owners don't send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it?hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. These ...

3 Things Your Email Marketing Needs To Convert Leads - Inman.com

Inman.com

3 Things Your Email Marketing Needs To Convert Leads
Inman.com
Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices.

Microsoft launches new email marketing and invoicing tools for ... - TechCrunch

TechCrunch

Microsoft launches new email marketing and invoicing tools for ...
TechCrunch
In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft..
Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing ToolCMSWire

all 5 news articles »
Campaign Monitor Launches Insights, To Augment Email Marketing - MarTech Advisor

MarTech Advisor

Campaign Monitor Launches Insights, To Augment Email Marketing
MarTech Advisor
San Francisco, CA: Campaign Monitor, the intelligent email marketing and automation software provider, today announced the launch of Campaign Monitor ...
Campaign Monitor Unveils Email Analytics Platform, Insights 07/20 ...MediaPost Communications

all 4 news articles »
Can Microsoft Help Small Businesses Succeed at Email Marketing? - Inc.com

Inc.com

Can Microsoft Help Small Businesses Succeed at Email Marketing?
Inc.com
Earlier this week, Microsoft released an email marketing extension of Office 365, its cloud-based subscription service that features Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access. According to the announcement, Microsoft Connections ...

10 Big, Fat, Ugly Email Marketing Blunders - AllBusiness.com

AllBusiness.com

10 Big, Fat, Ugly Email Marketing Blunders
AllBusiness.com
Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit.

Top Tips For A Successful Email Marketing - Blorge

Blorge

Top Tips For A Successful Email Marketing
Blorge
Marketing through email is something that most companies do simply because email is still the essential tool for business and digital communication in general. However, there is a distinct difference between those that manage to succeed through an ...

Why Your Email Marketing Doesn't Work (and How to Fix it) - HuffPost

HuffPost

Why Your Email Marketing Doesn't Work (and How to Fix it)
HuffPost
If your email marketing strategy isn't working, you're losing money. People who buy products promoted via email marketing spend 138% more than those who don't get offers by email. And the latest statistics from the DMA show that on average, companies ...

Will Email Age Out? No, Hi-Tech Could Drive Growth - MediaPost Communications

Will Email Age Out? No, Hi-Tech Could Drive Growth
MediaPost Communications
Deep in the night when you can't sleep, do you ever wonder about the future of email? We're not talking about the next quarter's profits ? we mean the Future. Rupert Adam, the marketing manager for the UK services provider Emailcenter, has given it ...

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