Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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Site: email marketing - Google News
Nearly Half of Consumers Feel They Receive Too Many Marketing Emails - Inc.com

Inc.com

Nearly Half of Consumers Feel They Receive Too Many Marketing Emails
Inc.com
Feeling overwhelmed by email is a sentiment business owners must contend with when planning email marketing campaigns. According to a recent study from Campaigner, nearly half (49 percent) of consumers say they receive too many emails from ...
It's All So Quiet: Using Silence to Speak to Your AudienceMarTech Series (press release) (blog)

all 2 news articles »
12 email marketing fundamentals to master - Marketing Land

Marketing Land

12 email marketing fundamentals to master
Marketing Land
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform ? they must drive engagement, conversions, and most importantly, revenue. But with the ...

Effective Email Marketing In The Mobile Environment - The Realtime Report (registration)

The Realtime Report (registration)

Effective Email Marketing In The Mobile Environment
The Realtime Report (registration)
Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. While the smartphone was in wide use then, those in charge of email marketing campaigns either didn't ...

Are You Making the Most of Automated Email Marketing? - Small Business Trends

Small Business Trends

Are You Making the Most of Automated Email Marketing?
Small Business Trends
Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective, and, it's the most simple place to dip your toes into the water. While there's not a lot of automation involved in this ...

Millennials Most Likely To Engage With Email Marketing - MediaPost Communications

Millennials Most Likely To Engage With Email Marketing
MediaPost Communications
Millennials are the most likely generation to engage with marketing emails, according to a study released Tuesday by Campaigner. The email marketing company surveyed 761 consumers who made a purchase online between April 20 and April 26, 2017 to ...

and more »
How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry - Forbes

Forbes

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry
Forbes
While working at his third job out of college, Clint Smith witnessed firsthand how startups dependent on investor funding can suffer when financial markets take a turn for the worse. The company eventually pulled through its rough spot, but the ...

Industrial Email Marketing for Manufacturers, Distributors and ... - Customer Think

Customer Think

Industrial Email Marketing for Manufacturers, Distributors and ...
Customer Think
Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, ?The ...

and more »
Engage Your Customers With An Email Marketing Campaign - CBS Chicago

CBS Chicago

Engage Your Customers With An Email Marketing Campaign
CBS Chicago
Two key objectives for a successful email marketing campaign should be building and maintaining a relationship with your customers and growing sales of your small business's goods and services. To achieve these goals, you need to create an engaging ...

Three Things No One Tells You About Email Marketing and AI - MarketingProfs.com (subscription)

MarketingProfs.com (subscription)

Three Things No One Tells You About Email Marketing and AI
MarketingProfs.com (subscription)
Artificial intelligence (AI) is the sexiest conversation in email marketing at the moment, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now to prepare for an AI-empowered email marketing future. 1. For ...

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online - Forbes

Forbes

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online
Forbes
We all get emails. Far too many emails. As a decision-maker at Blue Fountain Media, a digital marketing agency, I get far too many emails myself. I am bombarded by them. But perhaps what is more aggravating than the sheer volume of email I receive, is ...

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