Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:
Site: Yahoo! News Search Results for email marketing
Leading email marketing experts Pure360.com see a 70% leap in profits (e-Consultancy)

With so much doom and gloom on the economic front, it?s refreshing to see a company that isn?t just ?riding the storm? but which is going from strength to strength, at an extraordinary pace. Brighton-based email marketing company Pure360.com has just released its results for the financial year 2007/8.... iPost Appoints Craig Kerr Vice President of Marketing (Business Wire via Yahoo! Finance)

NOVATO, Calif.----iPost, the industry-leading provider of strategic email marketing solutions, today announced that industry veteran Craig Kerr has been appointed vice president of marketing. ExactTarget Releases SMS Field Guide with Text Messaging Marketing Tips (Business Wire via Yahoo! Finance)

INDIANAPOLIS----ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing ExactTarget?s Field Guide to SMS to educate marketers on the best ways to use SMS text messaging to meet subscribers? needs. Marketing task force to present plan at NTRA summit (Thoroughbred Times)

The National Thoroughbred Racing Association will conduct a Marketing Summit September 21-23 in Las Vegas that will feature a 90-minute workshop called ?Reaching a New Generation.? Restrictions On The Import Of Unlicensed Melatonin Products Following The Grant Of A Marketing Authorisation For ... (Medical News Today)

Dear Healthcare Professional, Restrictions on the import of unlicensed Melatonin products following the grant of a marketing authorisation for Circadin® 2mg tablets At the beginning of June 2008, a licensed modified release melatonin product, Circadin ® (Lundbeck), became available in the UK. National Instruments Selects Eloqua to Increase the Ease and Effectiveness of Its Global Marketing Efforts (Marketwire via Yahoo! Finance)

Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business marketers, today announced that National Instruments has selected Eloqua for the automation and management of the company's worldwide B2B direct marketing campaigns. GAIL may take over gas marketing from ONGC (rediff.com)

In May 1992, ONGC handed over gas pipelines and marketing functions connected with natural gas to GAIL. However, it continues to be the marketing agency in certain isolated pockets. infoGROUP Announces Date and Location of Its 2008 Annual Meeting of Stockholders (Business Wire via Yahoo! Finance)

OMAHA, Neb.----infoGROUP , the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing and global information solutions, today announced that its 2008 Annual Meeting of Stockholders will be held on October 23, 2008 at 3:00 p.m., local time, at infoGROUP's facility located at 951 Mariners Island Blvd., Suite #130, San Mateo, CA 94404. Portrait Software Announces Portrait Campaign Manager for Next Generation Marketing Campaign Management (Centre Daily Times)

Portrait Software (LSE: PST), a leading provider of next generation marketing software, today announced Portrait Campaign Manager(TM), a powerful yet easy-to-use campaign management solution that turns traditional direct marketing campaigns into profitable, ongoing and highly personalized customer dialogs. Portrait Campaign Manager is the first .NET-based solution able to harness customer data, ... More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense (Search Engine Roundtable)

This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We'll discuss the "long tail approach" from a tactical ... Site: email marketing - Google News
iPost Appoints Craig Kerr Vice President of Marketing - MarketWatch

iPost Appoints Craig Kerr Vice President of Marketing
MarketWatch - 12 hours ago
"iPost solutions enable businesses to quickly reap the tremendous benefits that email marketing offers," commented Kerr. "Sophisticated email marketing ...
Email Marketing Secrets: How to Get Your Subscribers to Open Your ... - Corsavoo.com

Email Marketing Secrets: How to Get Your Subscribers to Open Your ...
Corsavoo.com, France - 7 hours ago
In the last and final part, you?ll find the last straw that will get you floods of sales and responses from your email marketing campaigns.
Email marketing 'should be viewed as a strategic medium' - Digital Response Media

Email marketing 'should be viewed as a strategic medium'
Digital Response Media, UK - 16 hours ago
Businesses would do well to see email marketing as a strategic channel rather than a tactical medium. This is according to Mark Power, chief executive of ...
City/Docklands (London) - Witan Jardine Recruitment Consultancy

City/Docklands (London)
Witan Jardine Recruitment Consultancy, UK - 2 hours ago
This will involve you employing various marketing channels including direct mail, email marketing and working closely with the telemarketing team to ...
Yesmail(TM) Ranks in the Top Three Email Marketing Vendor ... - MarketWatch

Yesmail(TM) Ranks in the Top Three Email Marketing Vendor ...
MarketWatch - Aug 12, 2008
According to Internet Retailer, E-mail marketing is undergoing a transition as a marketing channel. As ISPs begin scrutinizing e-mail senders' reputation ...
Offer Extended by Single Entry Point to All New Clients - webhostdir.com

Offer Extended by Single Entry Point to All New Clients
webhostdir.com, UK - 12 hours ago
Single Entry Point is an online marketing consultancy devoted to giving large, medium and small companies an extreme edge through search marketing, email ...
National Instruments Selects Eloqua to Increase the Ease and ... - MarketWatch

National Instruments Selects Eloqua to Increase the Ease and ...
MarketWatch - 12 hours ago
An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, ...
Maxwell Media Marketing: The Serious-Speculator.com Movers and ... - Trading Markets (press release)

Maxwell Media Marketing: The Serious-Speculator.com Movers and ...
Trading Markets (press release), CA - 9 hours ago
To feature a company on our web site or in our newsletter or our Movers and Shakers Alert, contact CB Maxwell at 209-533-8291 or email ...
ExactTarget Releases SMS Field Guide with Text Messaging Marketing ... - MarketWatch

ExactTarget Releases SMS Field Guide with Text Messaging Marketing ...
MarketWatch - 13 hours ago
INDIANAPOLIS, Aug 19, 2008 (BUSINESS WIRE) -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing ...
How To Get Your Email Past Clients' Spam Filter - Datamation

How To Get Your Email Past Clients' Spam Filter
Datamation, CT - 5 hours ago
Ray Everett-Church is Director of Privacy and Industry Relations for Responsys, Inc., a leading global provider of on-demand email and marketing automation ...
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