Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news A Customer-Obsessed Approach To Email Marketing - DMN

DMN

A Customer-Obsessed Approach To Email Marketing
DMN
More brands are recognizing the critical role email marketing plays in customer experience. It's the center of every digital relationship, and can help foster personal connections, while also driving sales.. ?Two-thirds of companies know that customer ...

6 Keys to Email Marketing Success - Entrepreneur

Entrepreneur

6 Keys to Email Marketing Success
Entrepreneur
Don't hide behind your email. Use it to express more of yourself. You're not a faceless corporation; you're a person. Show that side of you, and people will remember you, buy from you, and tell others about you. Express a personality that people ...

9 Reasons Why No One Wants to Open Your Marketing Emails - Inc.com

9 Reasons Why No One Wants to Open Your Marketing Emails
Inc.com
As email marketing continues to grow in popularity, there's little sign that marketers know what they're doing. Below are nine marketing emails I received in the past week, all of which make basic, fatal errors. Quick note on terminology: the "teaser ...

Have Your Best Email Marketing Year Ever by Focusing on Engagement - MarTech Series

MarTech Series

Have Your Best Email Marketing Year Ever by Focusing on Engagement
MarTech Series
Email marketing has been and continues to be the number one generator of ROI in digital marketing, which means it's time for marketers to revisit their strategy to ensure it's both producing results and meeting consumers' ever-changing expectations ...

5 Ways Email Marketing Can Help Boost Ranking In a Hurry - Entrepreneur

Entrepreneur

5 Ways Email Marketing Can Help Boost Ranking In a Hurry
Entrepreneur
What does email have to do with SEO? At first glance, you don't see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that ...

and more »
12 Ways to Intelligently Segment Your Event Email Marketing Data - Business 2 Community

12 Ways to Intelligently Segment Your Event Email Marketing Data
Business 2 Community
Even if you are relatively new to email marketing, you know about list segmentation. When you segment your list, you're siloing your audience into different categories in order to send the most relevant messages. It's effective for all types of ...

How to Boost SEO Through Email Marketing - The National Law Review

The National Law Review

How to Boost SEO Through Email Marketing
The National Law Review
Having a low bounce rate helps your Google ranking (you can check your bounce rate in Google Analytics). To reduce your bounce rate, your landing pages and blog posts must have high quality, relevant content in order to engage users. Your email list ...

The challenges email marketers face in 2018 and how to overcome them - Marketing Land

Marketing Land

The challenges email marketers face in 2018 and how to overcome them
Marketing Land
Marketers find it increasingly challenging to capture subscribers' attention. The majority of email marketers (59 percent) found a top challenge in growing open rates in 2017. Additionally, 41 percent struggled to create compelling content for their ...

10 Ideas To Help You Integrate Email Marketing With Social Media - Business 2 Community

Business 2 Community

10 Ideas To Help You Integrate Email Marketing With Social Media
Business 2 Community
One of the best ways to ensure the success of an email marketing campaign is to issue urgency. By requesting an immediate response from the audience, you'd also be able to drive up social media interaction. And don't jump to conclusions that we are ...

Why Email Marketing is Real Secret Weapon to Grow Market Trend - MarTech Advisor

Why Email Marketing is Real Secret Weapon to Grow Market Trend
MarTech Advisor
Email marketing is one of the most crucial online marketing strategy because it updates you with your target audience. By having a subscriber signup on your website, you give users an opportunity to stay in touch with you, writes Chirag Thumar, Senior ...

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