Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways. - Entrepreneur

Entrepreneur

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
Entrepreneur
Email marketing isn't what it used to be. Which is not to say that it's become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around -- outperforming other digital marketing channels ...

UK Consumers: Email Marketers Are Bad At What They Do - MediaPost Communications

UK Consumers: Email Marketers Are Bad At What They Do
MediaPost Communications
Consumers are wedded to email, but that doesn't mean they think marketers are good at it, according to a study by the UK DMA. Of 1,063 consumers surveyed, 60% don't think brands are doing email well. In addition, 49% have to recognize the brand before ...

and more »
Email marketers need to tap power of copywriting - Warc

Email marketers need to tap power of copywriting
Warc
LONDON: Email remains the trusted workhorse of digital marketing, but new research shows a majority of consumers don't think such communications are done well and many have a separate address just for marketing messages. The DMA's Consumer ...

More People Open Marketing Emails on Thanksgiving than Black Friday, Study Finds - Small Business Trends

Small Business Trends

More People Open Marketing Emails on Thanksgiving than Black Friday, Study Finds
Small Business Trends
With Thanksgiving, Black Friday, Cyber Monday and Small Business Saturday among the biggest sales days for businesses, research from small business email marketing solution Constant Contact shows consumers are opening less and less email ...
Cyber Monday emails convert 53% more than Black Friday onesRetail Dive
Black Friday shopping: How to make sure you're really getting a bargainBT.com

all 1,414 news articles »
How AI & Dynamic Content Are Reinventing Email Marketing - Search Engine Journal

Search Engine Journal

How AI & Dynamic Content Are Reinventing Email Marketing
Search Engine Journal
And yet, according to email marketing company MailChimp, the average open rate for emails in nearly 50 industries is 21.8 percent, and respondents to Adobe's 2016 study found less than 25 percent of brand offers via email are interesting enough to open.

Master Your Holiday Email Marketing Campaigns With These Eight Tips - MarketingProfs.com

Master Your Holiday Email Marketing Campaigns With These Eight Tips
MarketingProfs.com
Year to year, holiday marketing campaigns should be distinct, but each campaign should take into account what has worked before. Look at previous holiday campaigns to identify what email copy worked and what didn't. Look into where customers are ...

5 Email Marketing Trends to Watch for in 2018 - HuffPost

HuffPost

5 Email Marketing Trends to Watch for in 2018
HuffPost
Adobe is one of the many companies that has already invested in AI-powered email marketing. Adobe Campaign already has impressive AI features, like its ability to suggest users the best subject lines for an email. The company plans to take it a bit ...

5 Simple Tricks to Vastly Increase Your Email Open & Conversion Rates - Inc.com

Inc.com

5 Simple Tricks to Vastly Increase Your Email Open & Conversion Rates
Inc.com
Email marketing can be one of the most effective and cheapest forms of digital marketing. However, that's only if you're able to use it correctly. Many people slap together a newsletter and push it out to their list without much thought. Then they ...

3 simple rules for effective email marketing - Inman.com

3 simple rules for effective email marketing
Inman.com
Email marketing is a cost-efficient way to promote your business and connect with clients past, present and potential. The beauty of email marketing is that it reaches a wide audience at a negligible cost and can be curated for nearly any occasion ...

Study: Email marketing strategies must evolve as Black Friday's role shrinks - Marketing Dive

Study: Email marketing strategies must evolve as Black Friday's role shrinks
Marketing Dive
Yes Lifecycle Marketing looked at almost 8 billion emails sent through the Yesmail360 platform and found that over the 2016 Black Friday/Cyber Monday weekend, emails sent on Black Friday had a higher open rate outperforming everyday emails by 52.5%, ...

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