Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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Sending The Right Message: Best Practices For Marketing Your Small Business Via Email - CBS Los Angeles

CBS Los Angeles

Sending The Right Message: Best Practices For Marketing Your Small Business Via Email
CBS Los Angeles
According to Statista, there were 233 million U.S. email users in the United States by the end of 2015, which will reach nearly 254.7 million by the end of 2020. Email marketing spending in the U.S. is expected to increase from 2.67 billion in 2016 to ...

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Your email marketing could be so much better: 4 hacks - Inman.com

Your email marketing could be so much better: 4 hacks
Inman.com
With so many different marketing options available to connect with buyers and sellers, it can be tough to figure out where to double down. Email is often overlooked as old school or unimportant, but oh contraire, email still rules! In the U.S. alone ...

2017 Email Marketing Industry Report: What's driving today's marketers? - Marketing Land

Marketing Land

2017 Email Marketing Industry Report: What's driving today's marketers?
Marketing Land
Get advice from industry leaders, and action items you can use today to evolve your email marketing and overcome your toughest challenges. Visit Digital Marketing Depot to download ?2017 Email Marketing Industry Report: What's driving today's marketers ...

7 ways marketers can increase email marketing success | Articles ... - PR Daily (registration)

PR Daily (registration)

7 ways marketers can increase email marketing success | Articles ...
PR Daily (registration)
Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader's attention and convince them you have ...

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Why Your Email Marketing Isn't Delivering Your Desired ROI - Forbes

Forbes

Why Your Email Marketing Isn't Delivering Your Desired ROI
Forbes
Is email marketing not working for you? Here are a wide range of email marketing statistics that reflect both the potential and the challenges found in this tactic. For example, here are some highlights that may mirror your own perspective on email ...

4 Pointers for Holiday Email Marketing in 2017 - Practical Ecommerce

Practical Ecommerce

4 Pointers for Holiday Email Marketing in 2017
Practical Ecommerce
It's September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I'll share four tips to maximize email effectiveness for the upcoming holiday season.

What's the Most Annoying Thing About Email Marketing? - eMarketer

eMarketer

What's the Most Annoying Thing About Email Marketing?
eMarketer
By now, brands should know that email marketing campaigns have to be personalized and relevant to resonate with recipients. But personalization is only as effective as the data that powers it, and when that data is wrong, consumers can find the ...

How to Ace This Year's Back-to-School Email Marketing Campaign: A Study Guide - Entrepreneur

Entrepreneur

How to Ace This Year's Back-to-School Email Marketing Campaign: A Study Guide
Entrepreneur
While students sharpen their pencils and load their backpacks, email marketers must brush up on the basics in order to capitalize on the second biggest retail event of the year. In order to ace this year's back-to-school email marketing campaign, here ...

Nonprofit Launches Open-Source Take on Email Marketing - Associations Now

Associations Now

Nonprofit Launches Open-Source Take on Email Marketing
Associations Now
Many email marketing tools have an upfront charge based on the number of subscribers you have, and if you have thousands or hundreds of thousands of readers, that cost can add up to thousands of dollars each year?before you even send a single ...

Email Marketing To Total $22.2 Billion In 2025: Study - MediaPost Communications

Email Marketing To Total $22.2 Billion In 2025: Study
MediaPost Communications
The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.

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