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Bringing the World to Your Door
According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support costs after the sale has been made. You could also experience larger purchases per transaction. Through automation, you can sell the 'back-end" on the front end by suggesting additional items at the time the purchase is made. You can offer your customer more information, such as order tracking. A customer can shop from the comfort of her or his home, in her bunny slippers or his boxer shorts. You can give the customer a larger variety of offerings. No need to send a great big catalog through the mail anymore. When you run out of an item, you simply remove it from the website. Makes shopping so much easier. But first you have to get them there! No matter what function your site performs, whether it be to display your online brochure or ecommerce site, to get people to visit, you still need to market your site. It's easy to create a new ecommerce site, getting people to visit yours is not so easy. Getting traffic to return to your web site a second time is equally challenging. Provide a product or service the customer needs, and they may be back and they may even refer others. What makes you different from the competition? Check them out. See if they are online and see what they are doing. Look for strengths and weaknesses in the site's message, design and links. Find out who else is online. How do others fit into your target market? Surfing is one thing, visiting another, but selling something online is the ultimate challenge of ecommerce today. When creating or making improvements to your site, here are a few things to keep in mind: Design a user-friendly site. Make it informative and easy in which to move around, so they will want to come back. Use light backgrounds with dark text for easy reading. It is also better to have less information on a page than pages full of text that will lose the reader's interest. Have an eye-catching site that entertains and informs. Keep graphics simple. Over-use of graphics and flash graphics take longer to download. Today, you have 5-10 seconds to grab your visitor's attention. If loading your site takes longer than that, chances are good that they will quickly exit. Keep your URL (uniform resource locator) - aka web site address/domain name - simple. It is the main way people locate you on the Web. While many of the good dot.com's are taken, dot.net's are a viable alternative. Soon, they too will be gone. If you have not already done so, get your domain name immediately. Make it memorable, something people might type in the subject line in a search engine looking for what you have to offer. Hard to spell words make it more difficult for visitors to find you. Let's assume you have built a great Web site. It is filled with great content, well organized, easy to navigate, and encourages customer interaction. But you need visitors. The following online marketing ideas will help you sell your products or services, offer better customer service, help you build your company identity and establish brand awareness in the marketplace. In fact, if you are relentless in your pursuit of marketing on the web, you'll be hard to beat. Here are just three ideas to "bring the world to your door." Number One: Lead with your benefits. As with any copyrighting, headlines can make or break your success. Clearly state the benefits your site has to offer in your headline. Use power words, words that appeal to your visitors' emotions. It should describe how you will solve a problem, relieve pain, improve your visitors lives, educate them, give them something for FREE, save them time, and so on. Number Two: Capture visitors. Add a form to your site so visitors can "register" - leave their name and email address. Tell them you want to use the information to send them periodic email message announcing special offers, and new products and services. It is important that you also make it easy for people to remove themselves (unsubscribe) from your list. Never send anything to this group unless you have something valuable to offer or say. Keep the emails short and succinct. Add links to your message that direct people back to your site for more information. Save time by automating this process with autoresponders. Number Three: Start an Ezine This is an instant customer database builder especially if you offer it for FREE and it has a perceived value to your visitors. Ezines allow you to build a relationship with your customers and prospects. It should be short, interesting and filled with valuable information. I currently write five ezines. They are Self-Marketing News, Creating A Legacy, Ramblin' Rose, Petals N Cents, and WECommerce News. Between the five ezines, we have a total subscriber base of nearly 30,000 opt-in prospects and customers from all over the world. In addition to the great marketing potential ezines offer, they help you develop a positive reputation. As the World Wide Web continues to grow and evolve, more and more companies and individuals are turning to the Internet to serve their needs. Make sure the world knows to turn to you. Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards © 2004 - Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at www.HeidiRichards.com.
Latest News:Site: Yahoo! News Search Results for news News Corp exec becomes chief of Germany's Premiere (Reuters via Yahoo! News) News Corp's chief financial officer for Europe and Asia has been named chief executive of German pay television group Premiere, following the resignation of Michael Boernicke, Premiere said on Wednesday. News Corporation to redevelop London Wapping site (Reuters via Yahoo! News) Rupert Murdoch's News Corporation is to redevelop its Wapping site in London, moving all its UK businesses, including News International, Harper Collins, MySpace and Dow Jones, under one roof. UPI NewsTrack Entertainment News (UPI) Chesney nominated for 7 CMAs ... Hoffman: I'm not playing Penguin ... 'RocknRolla' No. 1 at U.K. box office ... Jessica Simpson stops song on 'GMA' ... News from United Press International. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. DailyMe: News tailored to your individual tastes (The Christian Science Monitor) Column: Custom news websites come and go, but this one gets it right. Sarah Palin docu wins record ratings for Fox News (Reuters via Yahoo! News) In a week of records surrounding the Republican National Convention, Fox News Channel earned another one with its weekend documentary on vice presidential candidate Sarah Palin. MySpace ad business ahead of target: News Corp (Reuters via Yahoo! News) News Corp's (NWSa.N) MySpace advertising business is operating ahead of expectations and its digital ad business is performing better than the marketplace, the company's chief operating officer said on Tuesday. UPI NewsTrack Health and Science News (UPI) Mars Lander set to run last of experiments ? Protein found to suppress skin cancer ? NASA: Gamma-ray burst was aimed at Earth ? Study: Continuous blood sugar monitor best ... Health/Science news from UPI. News 25's Gina Morss Speaks with Senator Dick Durbin (WEEK-TV Peoria) You probably noticed the price of gas jumped up about a quarter a gallon in the past 24 hours. That's apparently a reaction to Hurricane Ike. Senator Dick Durbin tells News 25 he believes oil companies and the president could do more to keep prices at the pump lower. UPI NewsTrack Quirks in the News (UPI) Peabody Hotel in Memphis declares amnesty ? Night at Hearst Castle up for grabs ? Mother: 6-year-old got stuck in washer ? Couple may keep home thanks to rare coin ? UPI Quirks in the News. Site: news - Google News Gas Supplies To Poland Stable, No New Caps Planned - Operator - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for ecommerce Chain Reaction Ecommerce gets $5 million boost (BizJournals) Atlanta-based Chain Reaction Ecommerce Inc.(CRE) has raised $5 million from a local venture capital firm. MyECheck Launched on 25 eCommerce Sites With Online Commerce Group (Marketwire via Yahoo! Finance) MyECheck Inc., an electronic transaction processor and provider of alternative payment solutions, is pleased to announce that is has deployed its service on 25 eCommerce websites owned and operated by Online Commerce Group, LLC. Ecommerce Provider UniteU Achieves PCI Compliance (PRWeb via Yahoo! News) On-demand Ecommerce Platform Protects Consumers and Merchants Demandware Powers Stylish New eCommerce Site for Barneys New York (Business Wire via Yahoo! Finance) WOBURN, Mass.----Demandware, developer of the only enterprise-class, on-demand ecommerce platform, today announced that luxury retailer Barneys New York is now live on the Demandware eCommerce Platform. USA Technologies Launches an eCommerce Site to Sell Their EnergyMiser(TM) Product Line (Business Wire via Yahoo! Finance) MALVERN, Pa.----USA Technologies Inc. , a leading provider of energy management technology designed to reduce the cost and environmental consequence of running everyday devices such as vending machines and coolers, announced today the launch of its eCommerce system for purchasing its EnergyMiser line of products. Corel Streamlines Global Operations to Improve Operational Efficiency and Focus Investment on Growth Opportunities (Centre Daily Times) Corel Corporation (NASDAQ:CREL) (TSX:CRE) today announced it is streamlining its global operations in order to become more operationally efficient and to increase its investment in key growth opportunities, including emerging markets and eCommerce. As part of this effort, the Company will reduce its global workforce by approximately 8% or 90 employees worldwide. Corel Streamlines Global Operations to Improve Operational Efficiency and Focus Investment on Growth Opportunities (Business Wire via Yahoo! Finance) OTTAWA----Corel Corporation today announced it is streamlining its global operations in order to become more operationally efficient and to increase its investment in key growth opportunities, including emerging markets and eCommerce. Putting Your Product Pages to Work (SEO Chat) Visitors to your site s product pages want to achieve certain goals. Make it easy for them and you can increase your sales. Many of the tweaks and changes mentioned in this article owe as much to good web site design as they do to SEO. We ll look at how successful ecommerce companies such as Amazon and Dell pull it off.... Automate Software Builds with Visual Build Pro Easily create an ... UpSellit's Virtual Chat Agent Creates New Sales Opportunities This Holiday Season for Online Retailers (Centre Daily Times) In time for holiday sales, citing a predicted 14.3 percent growth in eCommerce from 2007-2008 (eMarketer, 2008), etailers are turning to UpSellit to prepare for this seasons' spike in opportunity. UpSellit, a virtual chat technology company that provides online solutions for enhanced, intelligent communications, announced today a 15 percent increase in eCommerce clients during the past six ... Kensington Global Private Equity Fund invests in Walden Venture Capital VII, L.P. (CNW Group via Yahoo! Finance) Kensington Capital Partners Limited, Canada's leading independent private equity fund investor, is pleased to announce a commitment of US$2,500,000 by the Kensington Global Private Equity Fund to Walden Venture Capital VII, L.P., a venture capital fund managed by Walden Venture Capital, based in San Francisco, specializing in the digital media, consumer and enterprise services, and eCommerce ... Site: ecommerce - Google News Coremetrics Reports Mixed eCommerce Signals in December - MSNBC
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