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How to Build and Sell your eBook at the Same Time
Why write an eBook? You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place. Yet, you want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) You want to get it out fast (Would 4-6 weeks be OK?) You want to market Online at a low-cost investment. And, for some of you, you are ready to be innovative and even take a small risk to get your eBook read by millions, rather than hundreds! In order to finish your eBook fast you need to first, look at where you are now; second, where you want to be; and then you'll know how to get to your finish line. Where are you now? You have the idea for your eBook; you have a lot of ideas! Take a moment and decide which one you are most passionate about now and will be for the next year. Focus on one great idea, then add others you know will work. You have your eBook well on its way, but aren't finished. You need advice on how to get it done, what's needed to publish (not much!), and how to distribute it. Who Should Write an eBook? How to get there. Build and Sell your eBook at the same time Every part of your book can be a sales tool. When you include the essential "Seven Hot-Selling Points" before you write chapter one, you'll sell more books than you ever dreamed of! 1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken 2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer. While an eBook cover doesn't need fancy graphics you will want to create one that can be printed both in color and black and white. It must be easy to see and read. Your title and cover should compel your audience to buy. 3. Write a thirty-sixty second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. This billboard needs a sound bite to grab attention. "Write, Finish, and Publish your eBook Fast to Pull Online Sales" shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook. Add a sound bite to the above "tell and sell" something like this: Compare your book to someone who is famous. One client's title "Passion at Any Age" used the sound bite "this book is the 'Artist's Way' for seniors. 4. Write your sales letter before you write your book. Think about your potential buyer. What are his resistances? His problems or challenges? Be sure you address these. Your sales letter used to promote your book either by email or on your Web site needs to give the benefits your potential buyers want and need. Include compelling ad copy, features, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. 5. Write your eBook's introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter. 6. Create a table of contents. Each chapter should have a title, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit. 7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online. Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing--compelling, easy to read, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands when you design it correctly. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. Asia Markets: Financials in rally mode, as Lehman news helps (Market Watch) Asian markets advanced early Friday, with financials such as Mizuho Financial Group and Macquarie Group rallying after a rebound on Wall Street and on news Lehman Brothers was looking for a buyer. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. DIVA TALK: Chatting with In the Heights ' Mandy Gonzalez Plus News of Fraser, Testa and Bundy (Playbill) News, views and reviews about the multi-talented women of the musical theatre and the concert/cabaret stage. Site: news - Google News New UN Gaza resolution proposed - Aljazeera.net
MORE RESOURCES: Site: Yahoo! News Search Results for ebooks Culture poll: Ebooks or real books? (Guardian Unlimited) Which do you prefer: an electronic reader or a paperback? Culture poll: Ebooks or real books? (Guardian Unlimited) Which do you prefer: an electronic reader or a paperback? Related Stories TV's future stars will come from the web Cliff Harris: How I learned to love the game pirates The Queen gives an audience to YouTube owner Google Clickfree Windows backup internet security Sniffer rats to spot bombs, landmines (The Hindu) Bogota: Rats are being trained by the Colombian police to search for explosives and spot landmines. Call to free Cuban Five (The Hindu) Copyright © 2008, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Raj calls off agitation against Bachchans (The Hindu) Mumbai: Raj Thackeray on Thursday called off the agitation against the Bachchans over Jaya Bachchan?s alleged anti-Marathi remarks. - PTI ... Gough could postpone his retirement (The Hindu) Leeds: Former England bowler Darren Gough is considering postponing his retirement to play for Yorkshire in next season?s domestic Twenty20 Cup. ? AP ... Chandran shines (The Hindu) Chennai: S. Ramani Chandran scalped six wickets to help Sounder CC to an eight-wicket win over Chennai Corporation OA in a TNCA fifth division ?B? league cricket match recently. The scores: ... Haywood returns (The Hindu) Mumbai: American expatriate Kenneth Haywood, who left India suddenly during a probe after his IP address was hacked to send a terror e-mail before the Ahmedabad blasts, has returned to the city. ? ... World?s first synthetic tree (The Hindu) Washington: U.S. scientists have created a synthetic ?tree,? that may lead to technologies for heat transfer and soil remediation. Developed in a laboratory at Cornell University, it simulates transpiration. ? ... 50 % grant for mega food parks (The Hindu) NEW DELHI: The Central government on Thursday approved a grant-in-aid assistance of 50 per cent of the project cost in general areas and 75 per cent in the north-eastern region and ?difficult areas? for the setting up of 30 mega ... Site: ebooks - Google News How Verizon could succeed in the eBook business - Computerworld
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