Copywriting Information

How To Write Direct Mail That Really, Really Works!


So, you have something you want to sell. It may be a product, a service, or a cause.

10 Things You Should Expect From Your Website Copywriter


As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

Engage Your Customer - Write About Benefits


Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".

Writing Benefit-Driven Web Copy - 4 Steps to More Sales


You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.

10 Tips for Aspiring Freelance Copywriters


Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.

The Formulas Freelance Copywriters Employ When Creating Web Content


What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.

The Lost Art Of Fundamental Copywriting


What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret.

Kick-Starting Body Copy


Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.

"Super Adjectives" Boost the Power of Your Copy


Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.

Your USP is Useless


One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.

Progressive Headlines Guide Customers To Buy


Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.

How to Write Adverts that Forces People to Respond


Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.

3 Steps To Better Sales Copywriting


Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.

Calls-To-Action: Making Them Fit Makes All the Difference


It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.

10 Eye Popping, Jaw Dropping Ad Copy Secrets


1. Use a hand written letter on your ad copy instead of text.

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Writer?s block, or perhaps more accurate these days, blogger?s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It?s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally [...] Check out the SEO Tools guide at Search Engine ... Bupa Appoints bigmouthmedia to Search Marketing Account

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By Ken Tucker SPOILER ALERT! Ken Tucker: Premiere quickly sets ongoing theme, gets us into season 4 in direct way Site: copywriting - Google News
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AP, Yahoo release style bibles for lingo gringos'
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VistaPrint Down for the Count (VPRT) - Benzinga

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Benzinga
... invitations and announcements, holiday cards, calendars, creative design services, copywriting services, direct mail services, promotional gifts, ...

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AWAI Helps Ensure Member Success with Copywriting Course - PR-USA.net (press release)

AWAI Helps Ensure Member Success with Copywriting Course
PR-USA.net (press release)
?Freelance copywriters are in big demand right now, so we want to help people taking our copywriting course to get up and running as quickly as possible so ...

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Algorithms: The Cure for Copywriter's Block - Search Engine Journal

Search Engine Journal

Algorithms: The Cure for Copywriter's Block
Search Engine Journal
Tools like Google's Adwords KeyWord Tool, BlogPulse and Wordtracker are good for discovering what topics are trending for Copywriting inspiration. ...

Busy Copywriting Firm Cuts Proofreading Costs in Half by Using Proof-Reading.com - PR-CANADA.net (press release)

Busy Copywriting Firm Cuts Proofreading Costs in Half by Using Proof-Reading.com
PR-CANADA.net (press release)
A Boston-based copywriting firm, The Hired Pens, reduced proofreading costs and increased its ability to meet the tightest of deadlines by relying on the ...

AWAI Helps Ensure Member Success with Copywriting Course - PR.com (press release)

AWAI Helps Ensure Member Success with Copywriting Course
PR.com (press release)
After great success, AWAI has decided to do a second Companion Series starting August 12th to once again walk aspiring copywriters through the company's ...

Busy Copywriting Firm Cuts Proofreading Costs in Half by Using Proof-Reading.com - Marketwire (press release)

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Marketwire (press release)
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Bupa Appoints bigmouthmedia to Search Marketing Account - PR Newswire (press release)

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New York Daily News

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