Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Market your skills to earn extra cash (The Wichita Eagle)

Many people are looking for ways to make extra money. Hobbies and skills, such as interior design, copywriting, accounting, making greeting cards and Web design, can become a decent income source. With attention to advertising, zoning and tax laws, research and a business plan, you'll be on your way to a home-based business and some extra money. Here are more home-based business ideas: ?  ... Interview with ChaChanna Simpson, Author of Life After College - What Your Parents and Professors Never Taught You (Blogcritics.org)

"This book provides solutions readers can immediately use to help make their transition from college life into the real world easier," states Simpson. ChaChanna Simpson is the editor of Twentity.com, an online magazine where young people in their twenties can go to learn what to expect after college. Before this, she had her own copywriting business and wrote copy for direct mail companies. ... Sam Lopez: Remembering a hero (Las Cruces Sun-News)

The first thing I noticed about Sam Lopez was his smile. As I pulled up to his house and stepped out of my car, I watched him open the screen door to greet me. I was there to interview him ? a former World War II soldier ? for an assignment. A.S.A.P. Branding--Style (Entrpreneur.com)

In Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers. 'Mad Men': Three Sundays (Los Angeles Times)

Big secrets, underage drinking and a visiting priest make for an eventful episode. Business Briefcase (The Daily News of Newburyport)

First Ipswich Bank profit IPSWICH and mdash; The First Ipswich Bancorp announced a second quarter profit of $39,000, representing solid progress in the implementation of the company's three-year strategic restructuring plan and an improvement from the previous quarter. The bank's efforts to restructure and reduce noninterest expenses have resulted in improved core earnings, the bank announced. Flash and SEO: Like Oil and Water (ISEDB)

While most companies want to revamp their websites with elements of both Flash and SEO, this is unlikely to achieve the desired SEO results. With a site built in Flash, there is only one potential entry page, text is harder for spiders to decipher, and the actual content on pages is lessened. Ultimately, the combination of Flash and SEO can be like oil and water -- individually useful but hard ... Announcing Launch of Revolutionary Network Marketing Free Lead Generation Tool: The Viral Prospector System (PRWeb via Yahoo! News)

Priceless Possibilities announces the launch of their revolutionary free lead generation and marketing training system. This system is available to all network marketers from all network marketing, direct sales and MLM companies. WEB EXTRAS (The Hindu)

FINANCIAL SERVICES: `Insurers have begun to collaborate more often than to confront' In about 3-5 years we should see 65-70 per cent of the insurance business in India being brokered. Total dismantling of the tariffs will facilitate the faster growth of insurance brokers in India.. Google Defamation Suit Sparks Blogging Controversy (WebProNews)

The Wired Blog Network , revealed the mystery behind the Google defamation law suit in India. read more Site: copywriting - Google News
Head of Copy - Brand Republic

Head of Copy
Brand Republic, UK - 17 hours ago
Are you a senior copywriting professional who is passionate about the linguistic creative process.... Do you get a kick out of writing engaging copy across ...
Policy Planner - KENT PlanningResource (subscription)
all 2 news articles
AdGooroo Adds "Top Ad Copy Report" to SEM Insight(TM) - MarketWatch

AdGooroo Adds "Top Ad Copy Report" to SEM Insight(TM)
MarketWatch - 5 hours ago
Armed with this analysis of advertising effectiveness, advertisers can employ copywriting techniques that have proven successful in generating attention and ...
Announcing Launch of Revolutionary Network Marketing Free Lead ... - PR Web (press release)

Announcing Launch of Revolutionary Network Marketing Free Lead ...
PR Web (press release), WA - 19 hours ago
The Viral Prospector System has employed professional copywriters to present the system and businesses effectively, magnetically drawing prospects to and ...
Becky is my favourite for the hottest title of them all - Daily Mail

Daily Mail

Becky is my favourite for the hottest title of them all
Daily Mail, UK - 6 hours ago
Panic turned to inspiration in the Nike copywriting room when China?s No 1 Olympic hero broke down at the start of the 110m hurdles. ...
Upholstery Cleaning Portland Oregon - Corsavoo.com

Upholstery Cleaning Portland Oregon
Corsavoo.com, France - 19 hours ago
Some of the important packages that cleaning business printing companies offer concerns marketing strategy and planning, design and copywriting support, ...
Dubai-based freelance copywriter delivers direct - Maktoob Business (press release)

Maktoob Business (press release)

Dubai-based freelance copywriter delivers direct
Maktoob Business (press release), United Arab Emirates - Jul 22, 2008
Ally, who formally launched her UAE freelance copywriting business just four months ago, is celebrating the addition of a number of local and global brands ...
X-Factor Web Marketing hires Laurie Evans - MediaSyndicate (press release)

X-Factor Web Marketing hires Laurie Evans
MediaSyndicate (press release) - 21 hours ago
X-Factor Web Marketing, a division of Gotham LLC, providing professional SEO campaign management and SEO copywriting services, has hired Laurie Evans to ...
Chicago's Olympic video misses mark - Chicago Sun-Times

AFP

Chicago's Olympic video misses mark
Chicago Sun-Times, United States - Aug 15, 2008
Despite all the problems with the "Chicago Surprises" video, it must be said the copywriting is superb. It flows along elegantly, cleanly and clearly as it ...
Video: Chicago Takes 2016 Pitch to Beijing AssociatedPress
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2b Advertising has hired Scott Reynolds as Advertising & Marketing ... - PR.com (press release)

2b Advertising has hired Scott Reynolds as Advertising & Marketing ...
PR.com (press release), NY - Jul 22, 2008
Recognizing his creative efforts, the American Advertising Federation has awarded Reynolds with 47 ADDY Awards for excellence in copywriting and art ...
Focus Media announces new hire, staff promotions - Times Herald-Record

Focus Media announces new hire, staff promotions
Times Herald-Record, NY - Jul 20, 2008
Feller will work with clients on government and media relations, as well as copywriting, press release generation, media coordination and marketing ...
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