Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business


On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?-- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

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MORE RESOURCES:
Site: Yahoo! News Search Results for branding
Supervalu picks Fame for branding campaign (Minneapolis - St. Paul Business Journal)

Supervalu Inc. has selected the Minneapolis ad agency Fame to handle creative duties for part of a new national branding campaign. Ivy Hotel Checks in to Departure for Branding, Creative Campaign Needs (Marketwire via Yahoo! Finance)

Departure, a hybrid advertising agency combining traditional and digital capabilities, and Ivy Hotel, a Kelly Capital Property and San Diego's premier urban resort destination, have teamed up to create branding concepts and associated campaigns that will attract new audiences and captivate its current devotees. Report: Longview branding evaluation (The Daily News)

The cities of Longview and Kelso recently hired a Seattle-based marketing firm to evaluate the cities through the eyes of a stranger. Branding history: The tale of a logo (La Crosse Tribune)

MADISON ? How do you market the oldest and most ignored institutions in society while incorporating topics both diverse and arcane, esoteric and beloved, academic and entertaining? Branding Datu Piang victims as 'child warriors' a cowardly act - group (GMA News)

MANILA, Philippines - A group rehabilitating children on Wednesday criticized the military for branding the children killed in a recent air strike on Datu Piang as "child warriors," adding that air force men involved in the killings should be charged before the courts. Pinkberry serves lawsuits to six frozen yogurt shops (Los Angeles Times)

The Los Angeles-based company is accusing the businesses of deliberately emulating its 'highly distinctive branding.' Seeking to freeze out imitators, L.A.-based Pinkberry Inc. filed six lawsuits this week against what it contends are copycat frozen yogurt shops. Children's minister raises doubts over age-banding (Guardian Unlimited)

Ed Balls has advised 'caution' over the controversial use of age guidance branding on children's books Fashion Week: Gods of the Garment Center (Portfolio.com via Yahoo! Finance)

New York's Fashion District branding efforts have long been half-hearted--a few designer bios embedded in a 'Walk of Fame,' the better for passersby to pay tribute with the soles of their hurried feet, an uninspired oversized button and needle at ... Site navigation (Reading Evening Post)

A French restaurant had hoped to paint the town red ? but was told to tone down its branding to honour one of the ?finest buildings in Reading?. Café Rouge was given the green light to transform St Mary?s Church House in Chain Street into a restaurant with an outdoor seating area. Branson bid to block BA/AA merger (ITV.com)

Virgin boss Sir Richard Branson is campaigning to block a proposed merger between British Airways and American Airlines. Sir Richard has been vocal in his opposition to the plan, branding it a "monster monopoly".
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