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Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job. Want to know why nearly every coach or consultant out there will always struggle? ...if you're one of them then you're not going to like this one little bit... It's a lack of CREDIBILITY BUT before you hit the DELETE key just bear with me... This lack of CREDIBILITY has a cause... lack of FOCUS. If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week. And that's the problem - LIFE, MARKETING and BUSINESS - is just too general. If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a specific area of LIFE - this could be relationships, health, wealth etc. The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a specific BUSINESS challenge unique to them. You could choose a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc. So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best at one thing). Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are and what you do. Let me introduce Mollie McDonald She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work. And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner. Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not! But she has done ONE thing differently. She's tapped into a profitable, niche and provided a solution to a genuine gap into a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly. Read Mollie's book to learn you she does it... Finally, some hints and tips while finding your niche... * "Me Too" businesses are never in as high demand as unique specialists * Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? * People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? * When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! 'Dangerous' Debbie Jenkins (c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. Help News pick Stadium's greatest moment (New York Daily News) The News is marking the countdown to the final game at The House That Ruth Built by reflecting on Yankee Stadium's greatest moments - and we're asking you - the reader - to help us pick out the best of the best. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/inc/ads-body.inc on line 52 MORE RESOURCES: Site: Yahoo! News Search Results for branding Supervalu picks Fame for branding campaign (Minneapolis - St. Paul Business Journal) Supervalu Inc. has selected the Minneapolis ad agency Fame to handle creative duties for part of a new national branding campaign. Ivy Hotel Checks in to Departure for Branding, Creative Campaign Needs (Marketwire via Yahoo! Finance) Departure, a hybrid advertising agency combining traditional and digital capabilities, and Ivy Hotel, a Kelly Capital Property and San Diego's premier urban resort destination, have teamed up to create branding concepts and associated campaigns that will attract new audiences and captivate its current devotees. Report: Longview branding evaluation (The Daily News) The cities of Longview and Kelso recently hired a Seattle-based marketing firm to evaluate the cities through the eyes of a stranger. Branding history: The tale of a logo (La Crosse Tribune) MADISON ? How do you market the oldest and most ignored institutions in society while incorporating topics both diverse and arcane, esoteric and beloved, academic and entertaining? Branding Datu Piang victims as 'child warriors' a cowardly act - group (GMA News) MANILA, Philippines - A group rehabilitating children on Wednesday criticized the military for branding the children killed in a recent air strike on Datu Piang as "child warriors," adding that air force men involved in the killings should be charged before the courts. Pinkberry serves lawsuits to six frozen yogurt shops (Los Angeles Times) The Los Angeles-based company is accusing the businesses of deliberately emulating its 'highly distinctive branding.' Seeking to freeze out imitators, L.A.-based Pinkberry Inc. filed six lawsuits this week against what it contends are copycat frozen yogurt shops. Children's minister raises doubts over age-banding (Guardian Unlimited) Ed Balls has advised 'caution' over the controversial use of age guidance branding on children's books Fashion Week: Gods of the Garment Center (Portfolio.com via Yahoo! Finance) New York's Fashion District branding efforts have long been half-hearted--a few designer bios embedded in a 'Walk of Fame,' the better for passersby to pay tribute with the soles of their hurried feet, an uninspired oversized button and needle at ... Site navigation (Reading Evening Post) A French restaurant had hoped to paint the town red ? but was told to tone down its branding to honour one of the ?finest buildings in Reading?. Café Rouge was given the green light to transform St Mary?s Church House in Chain Street into a restaurant with an outdoor seating area. Branson bid to block BA/AA merger (ITV.com) Virgin boss Sir Richard Branson is campaigning to block a proposed merger between British Airways and American Airlines. Sir Richard has been vocal in his opposition to the plan, branding it a "monster monopoly". Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/inc/rss.php on line 26 |
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