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The Face of Your Business, Part I
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible. We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business. But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services. If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or products. Now, people seem to know us as "press release girl" and "database guy". Even though we offer other services, these are very good connections in our eyes. What is the automatic connection that comes to mind when people see you? Is this the connection that you want? If not, what can you change to make sure that others know you for your services or products? Leila Johnson co-owns Data-Scribe(tm), along with her husband, Brett. The New Mexico-based firm provides database, writing, and software training services to Micro-Businesses and government agencies. To get more tips like this, visit their E-Library or sign up for their Micro-Business Gazette at http://www.datascribe.biz
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. Help News pick Stadium's greatest moment (New York Daily News) The News is marking the countdown to the final game at The House That Ruth Built by reflecting on Yankee Stadium's greatest moments - and we're asking you - the reader - to help us pick out the best of the best. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/inc/ads-body.inc on line 52 MORE RESOURCES: Site: Yahoo! News Search Results for branding Supervalu picks Fame for branding campaign (Minneapolis - St. Paul Business Journal) Supervalu Inc. has selected the Minneapolis ad agency Fame to handle creative duties for part of a new national branding campaign. Ivy Hotel Checks in to Departure for Branding, Creative Campaign Needs (Marketwire via Yahoo! Finance) Departure, a hybrid advertising agency combining traditional and digital capabilities, and Ivy Hotel, a Kelly Capital Property and San Diego's premier urban resort destination, have teamed up to create branding concepts and associated campaigns that will attract new audiences and captivate its current devotees. Report: Longview branding evaluation (The Daily News) The cities of Longview and Kelso recently hired a Seattle-based marketing firm to evaluate the cities through the eyes of a stranger. Branding history: The tale of a logo (La Crosse Tribune) MADISON ? How do you market the oldest and most ignored institutions in society while incorporating topics both diverse and arcane, esoteric and beloved, academic and entertaining? Branding Datu Piang victims as 'child warriors' a cowardly act - group (GMA News) MANILA, Philippines - A group rehabilitating children on Wednesday criticized the military for branding the children killed in a recent air strike on Datu Piang as "child warriors," adding that air force men involved in the killings should be charged before the courts. Pinkberry serves lawsuits to six frozen yogurt shops (Los Angeles Times) The Los Angeles-based company is accusing the businesses of deliberately emulating its 'highly distinctive branding.' Seeking to freeze out imitators, L.A.-based Pinkberry Inc. filed six lawsuits this week against what it contends are copycat frozen yogurt shops. Children's minister raises doubts over age-banding (Guardian Unlimited) Ed Balls has advised 'caution' over the controversial use of age guidance branding on children's books Fashion Week: Gods of the Garment Center (Portfolio.com via Yahoo! Finance) New York's Fashion District branding efforts have long been half-hearted--a few designer bios embedded in a 'Walk of Fame,' the better for passersby to pay tribute with the soles of their hurried feet, an uninspired oversized button and needle at ... Site navigation (Reading Evening Post) A French restaurant had hoped to paint the town red ? but was told to tone down its branding to honour one of the ?finest buildings in Reading?. Café Rouge was given the green light to transform St Mary?s Church House in Chain Street into a restaurant with an outdoor seating area. Branson bid to block BA/AA merger (ITV.com) Virgin boss Sir Richard Branson is campaigning to block a proposed merger between British Airways and American Airlines. Sir Richard has been vocal in his opposition to the plan, branding it a "monster monopoly". Warning: MagpieRSS: Failed to parse RSS file. (> required at line 14, column 29) in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/magpierss/rss_fetch.inc on line 238 Site: Warning: Invalid argument supplied for foreach() in /home/.hellodolly/jsteiner64/scholarlyarticles.org/branding/inc/rss.php on line 26 |
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