Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnıt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30 gms.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD
Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
- appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders
Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.
More Articles from Branding Information:
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Site: branding - Google News
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup. - Entrepreneur
Why ISIS Is So Good at Branding Its Failures as Successes - The Atlantic
Why You Should Take A Digital-First Approach To Branding - Forbes - Forbes
Why Cattle Branding Is Still a Thing - Daily Beast
FAZ CEO Abandons Ethics; Awards His Firm CAF Branding Deal - Zambia Reports
Why Cattle Branding Is Still a ThingDaily BeastIt was branding day, one of Meghan's least-favorite parts of the whole farm year, and she was feeling short-tempered and stand-offish. She wore a down vest over her sweatshirt and a loose-knit stocking cap, with her long hair swept to one side. When ...
Bodega: When Branding Goes Bad - HuffPost
Adobe Spark Gets Much Needed Feature Improvements, Flexible Branding, New CC Plan - Fstoppers
Bodega: When Branding Goes BadHuffPostYou may remember, perhaps, ?Peeple,? a failed social app originally intended to be ?Yelp for people,? letting you rate and rank the folks you run into in your everyday life. The creepy and borderline dystopian implications of this were apparent to ...and more »
BRANDING LINCOLN CITY: New efforts launched - The News Guard
This may be Gwinnett's new logo and slogan. What do you think? - Atlanta Journal Constitution
The News Guard
BRANDING LINCOLN CITY: New efforts launchedThe News GuardThis sign along Highway 101 at the south entrance of Lincoln City welcomes visitors, but the ?A great place to try new things? theme on the sign might change to best reflect a new branding effort by the city council. Cassie Ruud/The News Guard. What ...
Sprint thinking: smarter branding in the age of urgency - Marketing magazine Australia (registration)
This may be Gwinnett's new logo and slogan. What do you think?Atlanta Journal ConstitutionRepresentatives from Perkins and Will, the architecture and design firm tasked with Gwinnett's new branding, revealed what they've come up with during a Tuesday afternoon briefing with the county's Board of Commissioners. The potential new logo is a ...
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind.
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before..
Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic.
Branding - Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company.
Brand Image - Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one.
The Face of Your Business, Part I
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that.
Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked.
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.
Brand Building 101
Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency.
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business.
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood.
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes.
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them.
Brand Identity Company - Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat.
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable.