Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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Site: branding - Google News
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup. - Entrepreneur

Entrepreneur

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup.
Entrepreneur
When you've distracted the internet's ire from its favorite billionaire president, you've gone really wrong. But within this failure, there are lessons for every start-up about branding and the need to get it right. By better understanding the ...

Why ISIS Is So Good at Branding Its Failures as Successes - The Atlantic

The Atlantic

Why ISIS Is So Good at Branding Its Failures as Successes
The Atlantic
Why ISIS Is So Good at Branding Its Failures as Successes. The Parsons Green attack shows that governments and media outlets keep falling into the propaganda traps being set for them. Members of the emergency services work outside Parsons Green ...

Why You Should Take A Digital-First Approach To Branding - Forbes - Forbes

Forbes

Why You Should Take A Digital-First Approach To Branding - Forbes
Forbes
When branding, think about how the font and logo will look on everything from a small mobile banner to a billboard.

and more »
Why Cattle Branding Is Still a Thing - Daily Beast

Daily Beast

Why Cattle Branding Is Still a Thing
Daily Beast
It was branding day, one of Meghan's least-favorite parts of the whole farm year, and she was feeling short-tempered and stand-offish. She wore a down vest over her sweatshirt and a loose-knit stocking cap, with her long hair swept to one side. When ...

FAZ CEO Abandons Ethics; Awards His Firm CAF Branding Deal - Zambia Reports

Zambia Reports

FAZ CEO Abandons Ethics; Awards His Firm CAF Branding Deal
Zambia Reports
FAZ general secretary Ponga Liwewe has admitted to awarding his firm, Mpila Zambia, a branding deal facilitated by the Confederations of African Football (CAF). This follows recent revelations from a Facebook post that claimed Liwewe's firm was ...

and more »
Bodega: When Branding Goes Bad - HuffPost

HuffPost

Bodega: When Branding Goes Bad
HuffPost
You may remember, perhaps, ?Peeple,? a failed social app originally intended to be ?Yelp for people,? letting you rate and rank the folks you run into in your everyday life. The creepy and borderline dystopian implications of this were apparent to ...

and more »
Adobe Spark Gets Much Needed Feature Improvements, Flexible Branding, New CC Plan - Fstoppers

Fstoppers

Adobe Spark Gets Much Needed Feature Improvements, Flexible Branding, New CC Plan
Fstoppers
Adobe Spark has been the brand's relatively recent jump into a range of both online and mobile products that make it easy for anyone to create well-designed content including videos, web pages, and graphics. For creatives that fancy themselves better ...
Adobe Spark will now customize graphics, video, web pages in just three stepsDigital Trends
You can now use Adobe Spark with your own custom logos and colorsimaging resource

all 9 news articles »
BRANDING LINCOLN CITY: New efforts launched - The News Guard

The News Guard

BRANDING LINCOLN CITY: New efforts launched
The News Guard
This sign along Highway 101 at the south entrance of Lincoln City welcomes visitors, but the ?A great place to try new things? theme on the sign might change to best reflect a new branding effort by the city council. Cassie Ruud/The News Guard. What ...

This may be Gwinnett's new logo and slogan. What do you think? - Atlanta Journal Constitution

This may be Gwinnett's new logo and slogan. What do you think?
Atlanta Journal Constitution
Representatives from Perkins and Will, the architecture and design firm tasked with Gwinnett's new branding, revealed what they've come up with during a Tuesday afternoon briefing with the county's Board of Commissioners. The potential new logo is a ...

Sprint thinking: smarter branding in the age of urgency - Marketing magazine Australia (registration)

Marketing magazine Australia (registration)

Sprint thinking: smarter branding in the age of urgency
Marketing magazine Australia (registration)
Richard Curtis and John Corleto discuss the shifts and changing relevance of brands, and outline the four characteristics of brand sprints. In our recent work defining strategies and creating brand experiences for a wide range of organisations, we have ...

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