Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnıt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news 13 Creative Branding Tactics To Help You Stand Out From The Crowd - Forbes

Forbes

13 Creative Branding Tactics To Help You Stand Out From The Crowd
Forbes
The core story of you or your company is not a duplicatable thing.

and more »
As Voice Continues Its Rise, Marketers Are Turning to Sonic ... - Adweek

Adweek

As Voice Continues Its Rise, Marketers Are Turning to Sonic ...
Adweek
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, ?I'm a Toys R Us Kid?) to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's ...

and more »
Students respond to Bowling Green city branding proposal - bgfalconmedia.com

bgfalconmedia.com

Students respond to Bowling Green city branding proposal
bgfalconmedia.com
The city of Bowling Green will be going through changes as a contract promises to heighten city branding efforts ? to differing current students, though, the city is already good enough. Bowling Green City Council voted for a proposal last November ...

Domino's Pizza delivery man caught branding customers 'retards' after accidentally calling one of them from his pocket - The Sun

The Sun

Domino's Pizza delivery man caught branding customers 'retards' after accidentally calling one of them from his pocket
The Sun
A DOMINO'S delivery driver was caught in a foul-mouthed tirade, calling customers "retards" after accidentally pocket-dialling his customer. A hungry customer said she had been shocked to hear the delivery driver complaining after dropping off her ...

and more »
Commercial Bank and Trust begins transition to Synovus branding - LaGrange Daily News

Commercial Bank and Trust begins transition to Synovus branding
LaGrange Daily News
Signage and other legacy branding at Commercial Bank and Trust's branches in LaGrange, Troup County will be updated with Synovus branding by Jan. 19. Commercial Bank and Trust is among the first of Synovus' 26 non-Synovus branded bank divisions to ...

Visa tests 'sensory branding' for payments - Mobile Marketer

Visa tests 'sensory branding' for payments
Mobile Marketer
Visa is testing a group of "sensory branding" services that use sound, animation and haptic cues to let cardholders know when digital and in-store payments are completed, according to a press release. Visa is working with point-of-sale terminal makers ...

and more »
Crackle Teams With Rob Riggle on Jet-Ski Comedy, Sets New Branding - Variety

Crackle Teams With Rob Riggle on Jet-Ski Comedy, Sets New Branding
Variety
Crackle announced development of two new scripted original series Sunday as well as a new name and logo for the Sony Pictures Entertainment ad-supported streaming service. One of the two new series in the works is ?Butcher,? a drama from Douglas ...

and more »
New Diet Coke Branding Tells Millennials It Can Keep Them Slim - Inc.com

Inc.com

New Diet Coke Branding Tells Millennials It Can Keep Them Slim
Inc.com
Find a way to add the branding rather than completely pushing out what people expected. The latter can mean losing a significant customer base, as people either get irritated or overlook the new packaging and assume they can't get what they had wanted ...
We Tried Diet Coke's New Flavors ? Find Out Which Ones FizzledPEOPLE.com
Diet Coke Launches Into 2018 With Full Brand Restage in North America: The Coca-Cola CompanyThe Coca-Cola Company
Why You Should Never Order Diet Coke On A PlaneDelish.com

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'Liver branding' surgeon Simon Bramhall fined £10000 - BBC News

BBC News

'Liver branding' surgeon Simon Bramhall fined £10000
BBC News
Even though the act of branding his initials didn't cause any damage to the organs, prosecutors argued it was done with a disregard to the patients' feelings while they were under general anaesthetic. This case has been described as "unique" and ...
'Liver branding' surgeon Simon Bramhall avoids jail, gets fine ...Newshub
Surgeon fined £10,000 for branding patients' livers | News | The ...The Times
British surgeon fined for branding initials on patients' liversChannel NewsAsia
Daily Mail -The Independent -The Guardian -Mirror.co.uk
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A Breakout Branding Master Class from Glossier, Sweetgreen, Away, And Walker & Co. - Fast Company

Fast Company

A Breakout Branding Master Class from Glossier, Sweetgreen, Away, And Walker & Co.
Fast Company
How a handful of forward-thinking leaders are disrupting entire sectors by cultivating strong, emotionally invested communities. A Breakout Branding Master Class from Glossier, Sweetgreen, Away, And Walker & Co. Emily Weiss, Jen Rubio, Nicolas Jammet ...

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