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Blues Clues for Success - AchieveMax® Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane Tracy In a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning. When you first spot this bold blue cover, you see the name of a popular children's cable TV show accompanied by the blank stare of an animated puppy who appears to be in search of the nearest fire hydrant. That's two good reasons for me to question the position of this particular book in the business section of my favorite book store and to keep browsing for something of more substance. However, I strive to walk my talk, when possible, so I delved a little deeper. In addition, I must admit that I did recognize both the name and the animation as a result of long conversations with my eight grandchildren. I must also admit that I still struggled to make a connection between this Nickelodeon icon and useful business wisdom. My curiosity led to investigative browsing, purchase of the book, and an enjoyable and enlightening read. To my pleasant surprise, this wasn't a revealing expose' of an animated puppy and her 20-something live male sidekick. Instead, I found a blueprint for achieving phenomenal success if you simply "clue into" your mission, customer, research, technology, work processes, brand, leadership, and culture! I guess my next question dealt with my motive for seeking business wisdom from a team of young people who have turned a children's television program into an extraordinary business triumph. It didn't take me very long to answer that question. Blue's Clues, which hit the airwaves in 1996, now has over 13 million viewers in 60 countries and had earned about $1 billion in licensing products in the year 2000 alone. More than 8 million kids and parents tune into Nickelodeon each week to watch Blue's Clues. Today this same business is generating over $3 billion in merchandising various products. This business has also spawned several best selling books, videos, CDs, and thousands of other consumer products. It's a business that reaches millions of people in more than 60 countries each week. It's a business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. Since 1996, Nickelodeon's Blue's Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach. Such success provides much rich case study material. Executive coach Tracy presents a hybrid case study/business guide based on the creative culture of Blue's Clues. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business. Readers will learn:
Author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue's Clues' offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success. Blue's Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them: One intriguing thread to this book is the level of balance that the Blue's Clues team seems to have across all of these clues. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue's Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses. At some level this book represents an interesting case study of how living out these clues can contribute to a vibrant business. Equally interesting is that each business must search for the answers to these clues and they will be different for each business. To be effective these clues must be answered with the specifics of your mission, business, customers, technology and processes. More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/. Reprint Information Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
We would appreciate a tear sheet or electronic copy of the articles you reprint. Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. Site: news - Google News CNET News Daily Podcast: Facebook, Google open competing services - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for book reviews "Brisingr: Inheritance, Book III" by Christopher Paolini tops Amazon.ca books list (Jam! Showbiz) Book Reviews Check out the latest hot and not-so-hot books in our reviews section. Edible Landscape Book Reviews (BellaOnline) Rising food prices have revived interest in vegetable gardens. For those new to edible landscaping, here are some recommended books. Bernanke Book Gets It - Mostly (Fox News) Lieberman's review of a book about Fed Chief Ben Bernanke by Lehman Brothers economist Ethan Harris Book Reviews (Metro Santa Cruz) 'Colosseum' and 'The Scotia Widows.' Colosseum By Katie Ford; Graywolf; 64 pages; $15 paperback Many of our greatest poets came to us in ruins. The gouging lyrics of the Greek poet Sappho, for instance, were rescued from strips of papyri. Author Royce Buckingham's Second Funny Fantasy Book for Kids Released This Month: Kirkus Reviews Calls Book "A ... (PRWeb via Yahoo! News) Two kids discover a world of Goblins underground in this hilarious new book for kids by Author Royce Buckingham. Book helps sysadmins get a grip on Python (Desktop Linux) O'Reilly has published a book on Python that touts the language's suitability for automating system administration chores. Written by Noah Gift and Jeremy Jones, Python for Unix and Linux System Administration includes a free, downloadable Ubuntu virtual machine, and examples of using Python to automate virtualization. Capsule movie reviews (Miami Herald) Herald movie reviewers rate movies from zero to four stars. Excellent | ˝ Very Good | Good | ˝ Worth Seeing Mediocre | Poor | No Worthless Personal Tech (Washington Post) The Washington Post's Rob Pegoraro will be online to discuss recent reviews and answer your personal tech questions. Two win National Book Award honors (Minneapolis-St. Paul Star Tribune) Barney Rosset , at left, publisher and First Amendment defender whose battles on behalf of Henry Miller 's "Tropic of Cancer" and other explicit works helped overturn U.S. censorship laws, has won a National Book Award for Outstanding Service to the American Literary Community, the nonprofit literary organization announced Wednesday. PREP TICKER: A ringing endorsement (Detroit Free Press) SOS's endorsement: "I haven't read this book, but if I did, I would probably like it." Site: book reviews - Google News Larry Wilson: We're all diminished by loss of book reviews - Contra Costa Times
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