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Comments From A Book Reviewer
For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. I am also a regular contributor to the Canadian Book Review Annual.As editor of Bookpleasures.com, I would like to make a few comments about book reviewing and what to expect, particularly from Bookpleasures.com. Today, with the advent of the Internet, there has been a proliferation of book reviewers, whom I shall classify as the good, the bad and the ugly. Those falling into the last category are those that you have to be particularly on the look out for, as their only interest is to receive complimentary books without bothering to review them, or if they do review them, their reviews are very short and without substance.On the other hand, there are many serious and excellent reviewers who devote a great deal of their time and energy in reading and writing a review. Sometimes, I admit, the reviews are not exactly very complimentary. However, it is to be noted that it is not the objective of a reviewer to be a salesperson or a public relations representative for the author. If the criticism is constructive, a great deal can be learned from the review, particularly if the reviewer is also an author. From the point of view of a reviewer, what I find most annoying is receiving a book without first asking me if I would accept to review it.Bookpleasures receives on average about 10-15 email requests per week. Generally, I personally accept a few to review, others, I forward onto Bookpleasures' international team of reviewers. In all probability, there is a 20%-30% chance that a request to review will be accepted by a reviewer. The reason why a book is not accepted is wide and varied. Many of our reviewers have a backlog that they would like to clear before accepting new assignments, or the subject matter is not one that interests any of them. What I like to see in a request is not "hype" but rather a brief resumé of the contents of the book, who the author is, if the book is published by a main stream publisher or is it self-published, and if the book is available on Amazon. Bookpleasures also conducts e-interviews with some authors, and if the author is open to have himself or herself interviewed, please indicate. If you are a publicist or publisher, don't be afraid to put Bookpleasures as well as other book reviewing sites on your emailing list. You never know when something catches our eyes. Sometimes you may be publicizing a particular book, and our reviewers will look to your site and see something else that interests them. As for the time frame, this all depends on the reviewer. Anywhere from one week to three months is the norm. You can ask the reviewer to give you some idea as to his or her time frame. You can also inquire as to his or her credentials. Bookpleasures does provide links to the reviewers' site that should give you some idea as to their experience. I do hope this is of help to some of you. Norm Goldman is a free lance travel writer and book reviewer.His articles appear on his own sites, bookpleasures.com and sketchandtravel.com, as well as many other Internet sites.
Latest News:Site: Yahoo! News Search Results for news NBC News announces layoffs; Correspondents let go (AP via Yahoo! News) Several correspondents and other staff were laid off at NBC News this week as part of $500 million in planned cuts at General Electric Co.'s NBC Universal, according to a person familiar with the situation. Scripps puts Rocky Mountain News up for sale (AP via Yahoo! News) The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year. Scripps putting Rocky Mountain News up for sale (AP via Yahoo! News) E.W. Scripps Co. says it's putting the Rocky Mountain News up for sale after losing $11 million on the Denver operation in the first nine months of the year. Oil hits near 4-year low on weak economic news (AP via Yahoo! News) Oil prices sank Thursday to lows last seen nearly four years ago as more bleak news from the world's largest economy boosted views that crude could tumble below $40 by the end of the year. E.W. Scripps Seeks Buyer for Rocky Mountain News (Update2) (Bloomberg) Dec. 4 (Bloomberg) -- E.W. Scripps Co. is seeking a buyer for the Rocky Mountain News as the U.S. recession further drives down newspaper advertising. Online Money: Fidelity expands online news focus (AP via Yahoo! News) Fidelity Investments is joining the rush to satisfy investors' growing appetite for news about financial market turmoil. Pound slumps after grim British economic news (AP via Yahoo! News) The pound slumped Thursday to a historic low against the euro and to its lowest level against the dollar in over six and a half years after further grim economic news fueled expectations that the Bank of England will slash interest rates later. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Mark Ruffalo's brother shot in the head ... Coldplay, Adele earn top Grammy nods ... Oprah taking show to D.C. for inauguration ... Anne Heche expecting 2nd child ... News from United Press International. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Site: news - Google News CNET News Daily Podcast: Facebook, Google open competing services - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for book marketing Borders launches first social marketing strategy (Mad.co.uk) Borders is boosting its online strategy by using social media marketing for the first time, in a bid to build brand loyalty. The book retailer aims to extend its brand by engaging users to increase traffic and sales, as well as enhance advocacy and word-of-mouth. Infusionsoft Introduces New E-Book, "Master of the Moment: The Art of Follow-Up Marketing" (Marketwire via Yahoo! Finance) A new e-book from Infusionsoft, the leader in marketing automation software for small businesses, delves into the secret of mastering the moment by being there for your customers and prospects when they need you most. The First Book About Marketing Resource Management (PR Newswire via Yahoo! Finance) Marketing Resource Management", subtitled "The noble art of getting things done in marketing. Efficiently", is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money. Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins Hotelier?s Pinnacle Award (Hospitality Net) Only three years young, Canada?s leading online marketing company for the hospitality industry A Couple of Chicks e-Marketing has been awarded the coveted Supplier of the Year Pinnacle Award from Hotelier magazine to be awarded at a gala lunch celebration on Friday, December 5, 2008 at the Fairmont Royal York in Toronto. BOOK REVIEW: 'Pulling Weeds to Picking Stocks' an easy, educational read (Suburban Journals) It's lighthearted, written by young adults and an easy read. "Pulling Weeds to Picking Stocks" is a book written by the Beatty brothers, ages 16, 14 and 8. It's about personal finance and responsibility, something most of us hear about from our parents but not something we typically learn in school. The book isn't just about handling money, though. It also stresses building lifelong character ... Beige Book shows gloominess in New England (BizJournals) The Federal Reserve?s latest beige book report ? an analysis of economic conditions ? said the region that includes Boston is facing a squeeze on consumer financing and a big manufacturing slowdown in 2009. Charles R. Stinson's Architecture Chronicled in Book (Business Wire via Yahoo! Finance) MINNEAPOLIS----Charles R. Stinson?s architecture is chronicled in a new book within the Master Architect Monograph Series entitled Charles R. Stinson: Compositions in Nature. The modern architecture book, with text by Camille LeFevre and photography by Peter Bastianelli-Kerze, features Stinson-designed homes and buildings that have achieved international recognition along with his distinctive ... Q&A | Daughter's book recalls Bob Evans with fondness (The Columbus Dispatch) For restaurant icon Bob Evans, "down on the farm" was more than a marketing slogan. The Book People Select Percussion to Help Increase Speed to Market (PRWeb via Yahoo! News) The Book People -- the UK's largest supplier of specialty, top quality books -- selected the Percussion Content Management System to manage five online properties. Recession Forces New Marketing Paradigm for Resorts | By Steven Herron (Hospitality Net) Holy demolition, Batman, what now?? You are ranked well in relevant keyword searches. You have allocated dollars to PPC and you manage your exposure and visibility. You have well placed banner advertising on highly targeted portals that historically have delivered excellent ROI. You are feeling pretty good about your strategic plan with tactics designed to deliver specific business and increases ... Site: book marketing - Google News Beige Book report isn't pretty for western Pennsylvania region - Bizjournals.com
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