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Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how: 1. Get on all the talk shows you can, especially if you are going to do a book signing! Local, regional, and national prime-time venues, whatever it takes, get on the air as much as you possibly can, as often as you can. 2. Use a great news release, something that grabs attention, holds the reader's interest, and leads them to take positive action. These releases will become part of the media kit you send to book stores and may be faxed to hundreds of radio and television hosts and producers. 3. Send news releases to specific talk show producers and hosts. If you will be doing a book signing in their area, highlight that fact and provide details. There are many sources for lists of television and radio talk shows on the Internet. 4. Do some homework for your interviewer. Provide a short list of questions that might be asked about you and your book during the interview. Refer to them as FAQ's, Frequently Asked Questions. Your recommended questions will make the interviewer's work easier and make them look smarter. Most interviewers will not have time to read your book. The questions will help focus attention on the points you want to get across. 5. Have two books with you when interviewing in person, one for the interviewer, and one for yourself. If you expect to quote or point out a specific page, use paper clips or markers. 6. Be prepared to leave your contact information with the receptionist when you are interviewed in person. Sometimes people call in after you're gone and the station receptionist will have no information to offer unless you have provided it. 7. Always follow up with a thank you note to the person who interviewed you as well as the producer of the show. If possible, also send a note to management complimenting the expertise of the interviewer. Such compliments are appreciated. Talk show hosts need you. You have special information to share with the world and they have time to fill. Get ready to be entertaining and informative. You sell more books and you may even be invited to do an encore! Jo Condrill is a professional speaker, author, and consultant. She has conducted successful book signings across the US, including one in Rockefeller Center in New York City. "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour," which was coauthored by John B. Slack, was named the 2002 Best Writer's Reference Guide by the Bay Area Independent Publishers Association. Http://http://www.publishandprosper.com/Exposure.htm
Latest News:Site: Yahoo! News Search Results for news NBC News announces layoffs; Correspondents let go (AP via Yahoo! News) Several correspondents and other staff were laid off at NBC News this week as part of $500 million in planned cuts at General Electric Co.'s NBC Universal, according to a person familiar with the situation. Scripps puts Rocky Mountain News up for sale (AP via Yahoo! News) The Rocky Mountain News, Colorado's oldest newspaper, was put up for sale Thursday after its owner, E.W. Scripps Co., said it lost about $11 million on the business in the first nine months of the year. Scripps putting Rocky Mountain News up for sale (AP via Yahoo! News) E.W. Scripps Co. says it's putting the Rocky Mountain News up for sale after losing $11 million on the Denver operation in the first nine months of the year. Oil hits near 4-year low on weak economic news (AP via Yahoo! News) Oil prices sank Thursday to lows last seen nearly four years ago as more bleak news from the world's largest economy boosted views that crude could tumble below $40 by the end of the year. E.W. Scripps Seeks Buyer for Rocky Mountain News (Update2) (Bloomberg) Dec. 4 (Bloomberg) -- E.W. Scripps Co. is seeking a buyer for the Rocky Mountain News as the U.S. recession further drives down newspaper advertising. Online Money: Fidelity expands online news focus (AP via Yahoo! News) Fidelity Investments is joining the rush to satisfy investors' growing appetite for news about financial market turmoil. Pound slumps after grim British economic news (AP via Yahoo! News) The pound slumped Thursday to a historic low against the euro and to its lowest level against the dollar in over six and a half years after further grim economic news fueled expectations that the Bank of England will slash interest rates later. Weekly world news quiz (BBC News) At the end of another week, test your knowledge with our world news quiz. UPI NewsTrack Entertainment News (UPI) Mark Ruffalo's brother shot in the head ... Coldplay, Adele earn top Grammy nods ... Oprah taking show to D.C. for inauguration ... Anne Heche expecting 2nd child ... News from United Press International. Get the latest news in racing (Daily Racing Form) In order to read Daily Racing Form's free daily news stories it is required that you have a DRF.com free membership. If you do not have a DRF.com free membership, please register here . You will NOT need to be logged in to read each day's free news stories. Site: news - Google News CNET News Daily Podcast: Facebook, Google open competing services - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for book marketing Borders launches first social marketing strategy (Mad.co.uk) Borders is boosting its online strategy by using social media marketing for the first time, in a bid to build brand loyalty. The book retailer aims to extend its brand by engaging users to increase traffic and sales, as well as enhance advocacy and word-of-mouth. Infusionsoft Introduces New E-Book, "Master of the Moment: The Art of Follow-Up Marketing" (Marketwire via Yahoo! Finance) A new e-book from Infusionsoft, the leader in marketing automation software for small businesses, delves into the secret of mastering the moment by being there for your customers and prospects when they need you most. The First Book About Marketing Resource Management (PR Newswire via Yahoo! Finance) Marketing Resource Management", subtitled "The noble art of getting things done in marketing. Efficiently", is now available. Authors Romek Jansen and Frans Riemersma explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent, time and money. Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins Hotelier?s Pinnacle Award (Hospitality Net) Only three years young, Canada?s leading online marketing company for the hospitality industry A Couple of Chicks e-Marketing has been awarded the coveted Supplier of the Year Pinnacle Award from Hotelier magazine to be awarded at a gala lunch celebration on Friday, December 5, 2008 at the Fairmont Royal York in Toronto. BOOK REVIEW: 'Pulling Weeds to Picking Stocks' an easy, educational read (Suburban Journals) It's lighthearted, written by young adults and an easy read. "Pulling Weeds to Picking Stocks" is a book written by the Beatty brothers, ages 16, 14 and 8. It's about personal finance and responsibility, something most of us hear about from our parents but not something we typically learn in school. The book isn't just about handling money, though. It also stresses building lifelong character ... Beige Book shows gloominess in New England (BizJournals) The Federal Reserve?s latest beige book report ? an analysis of economic conditions ? said the region that includes Boston is facing a squeeze on consumer financing and a big manufacturing slowdown in 2009. Charles R. Stinson's Architecture Chronicled in Book (Business Wire via Yahoo! Finance) MINNEAPOLIS----Charles R. Stinson?s architecture is chronicled in a new book within the Master Architect Monograph Series entitled Charles R. Stinson: Compositions in Nature. The modern architecture book, with text by Camille LeFevre and photography by Peter Bastianelli-Kerze, features Stinson-designed homes and buildings that have achieved international recognition along with his distinctive ... Q&A | Daughter's book recalls Bob Evans with fondness (The Columbus Dispatch) For restaurant icon Bob Evans, "down on the farm" was more than a marketing slogan. The Book People Select Percussion to Help Increase Speed to Market (PRWeb via Yahoo! News) The Book People -- the UK's largest supplier of specialty, top quality books -- selected the Percussion Content Management System to manage five online properties. Recession Forces New Marketing Paradigm for Resorts | By Steven Herron (Hospitality Net) Holy demolition, Batman, what now?? You are ranked well in relevant keyword searches. You have allocated dollars to PPC and you manage your exposure and visibility. You have well placed banner advertising on highly targeted portals that historically have delivered excellent ROI. You are feeling pretty good about your strategic plan with tactics designed to deliver specific business and increases ... Site: book marketing - Google News Beige Book report isn't pretty for western Pennsylvania region - Bizjournals.com
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