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RSS - How to Promote and Profit From Your Feed
Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors? I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I'm going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I'm not just reiterating what others have said before. I actually acted and performed on my own websites everything I'm about to tell you and the results are awesome. Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second. The average visitor won't understand what RSS is about, why it would benefit them to use it or how it even works. So there's no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won't. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed. Let me show you a solid example. Point your browser to this URL: http://www.profitgazette.com/syndicate.html On this page of my website I tell my visitors the various ways they can receive my content. Along with subscribing to the newsletter, a visitor is also able to subscribe to the RSS feed. I don't want to overwhelm them so I keep it brief and educate them with four points. "What is RSS? How can I use RSS? How do I get a News Reader? Can I use these feeds on my website?" See also in the top of the left column of that page (and every page on my website) how I give the visitor a quick teaser, mention a benefit to them and give them a link to my "RSS education" page? That's how I get my visitors to discover what RSS is all about. Then if you look in the center near the top of the page you'll see the little orange RSS image which doesn't just link only to my RSS feed file, I actually use a small snippet of JavaScript to make it easy for my visitors to automatically subscribe themselves to my feed with whichever news aggregator they happen to be using. Just mouse over the RSS button on that page to see what I'm talking about. You can download a copy of that JavaScript for free at http://www.methodize.org/quicksub/ What's next? External feed promotion. There are lots of websites that accept RSS feed submissions. I'm not going to drop a large list of sites into this article but I have put together a large list of them here: http://www.profitgazette.com/rss-submission-list.html Visit that page when you're ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list. Now that you've educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here's how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That's all there is too it. By now you'll probably be asking yourself "How can I make some bucks with my RSS feed?" There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle's venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn't be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RSS". I read Rok's book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin. Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don't waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter today.
Latest News:Site: Yahoo! News Search Results for news News 8 Red Cross blood drive in Orange News 8 and the Red Cross are teaming up again today for a 'Remembering 9/11 Blood Drive'. News Near You for Sept. 10 NEWS NEAR YOU HanoverThe annual winterization program in Hanover County is accepting applications from low-income, elderly or disabled homeowners and volunteers who want to help them. News by location Get local and national news updates via E-mail. Duke University School of Nursing will offer several graduate courses in Fayetteville in 2011. Participants will meet once a month at the Southern Regional Area Health Education Center at 1601 Owen Drive. Each course will involve online learning. News media giants tap new media to stay alive Traditional news media outlets are staving off their much-reported impending demise by learning to use the very social media tools that are supposedly clobbering them to death. News 8 Follows First-Year Teacher Throughout the school year, News 8 will follow Darryl Wende during his first year of teaching in a series of reports called "Making the Grade." News by location Get local and national news updates via E-mail. A small fire that someone set on a street in west Fayetteville may have been a ploy to get inside homes in the neighborhood, police said. News by location Get local and national news updates via E-mail. An investigator with the Consumer Product Safety Commission was at Fort Bragg on Thursday conducting tests inside a military home where three families were staying at different times before their babies died mysteriously. News Animation Goes Political: Knocks Pres. Obama Speech In New Video The Taiwanese NMA News animation videos are coming out with increasing regularity , and are getting more timely and news-worthy . In the past, they've been fairly fun in their bipartisan ribbing toward both political parties - but their latest Pres. Barack Obama video takes some sharp jabs at the Commander-in-Chief. News by location Get local and national news updates via E-mail. You had to feel good about how the rest of the state of North Carolina felt about Fayetteville and Cumberland County football this week as reflected in the first Associated Press high school polls. News by location Get local and national news updates via E-mail. Two men are accused of robbing a pizza delivery driver at gunpoint Wednesday night, off Rosehill Road. Site: news - Google News Adobe, Google on Apple's App Store Changes: 'great News' - PC World
MORE RESOURCES: Site: Yahoo! News Search Results for blogging rss Wordpress Channels Tumblr with Subscriptions Blogging platform WordPress has been working hard lately to increase a sense of community on the site. Last month, Wordpress.com users got the ability to "like" each others' posts and today, the site is introducing a subscription feature. Last month we compared the addition of the "like" feature to Facebook and this month, we can't help but notice that the subscription service brings WordPress a ... Not Blogging? What's Your Excuse? Not Blogging? What's Your Excuse? What Do You Read? Second Edition How do people deal with the torrent of information that rains down on us all? What's the secret to staying on top of the news without surrendering to the chaos of it? In our Media Diet series, we ask people who seem well-informed to describe their media diets. But not everyone is a media junkie or Internet guru, so we asked our readers to give us a peek into their daily media consumption habits ... Master your RSS feeds Overwhelmed by information? Using Yahoo?s Pipes you can create your own custom RSS feeds that filter information from other RSS feeds, Web sites, and more. Glenn Fleishman shows you how. ONLY THE LEGENDS ARE THE WINNERS 1730: Nick Fryer, well done sir, Hazelrigg wins the races at 8/1. The tricast predictably bombed out. Ah well, there's always tomorrow. Talking of tomorrow, Dave Ord is back in the blogging chair and he'll be here earlier than I am - and he won't have as much to eat (possibly). SearchCap: The Day In Search, September 8, 2010 Google Instant promises to change the way people search. Speaking at today?s announcement, Google?s Marissa Mayer called it a ?fundamental shift in search.? As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Will Google Instant Kill The Long Tail? From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant . This new feature uses a predicated query technique to establish the user?s intent. Hot On Sphinn: In Defense Of Links, Sphinn Drops Voting, Image SEO & More A three-part series about linking ? and more specifically, how search marketers may view links differently from other Internet users ? all went hot on Sphinn last week. Our vision for the new SCOTUSblog Making the most of the new site. Reporters' Roundtable: The state of blogging Blogs: What are they good for? Where are they going? We have three experienced guests today to discuss. Don't miss this look into the current and future state of the blogosphere. Our guests: Anil Dash of Expert Labs , an independent nonprofit which creates new Web technologies to help policy makers in the White House and the rest of the federal government tap into the public's expertise using ... Site: blogging rss - Google News Law Professors Weigh In on Their Blogs - Law.com
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