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Top 10 Blog Writing Tips
Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market. 1. Write with the reader in mind. Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in mind. Your reader will read your post looking for what's in it for them. 2. Make it valuable and worthwhile. Don't waste people's time. If you don't have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book. 3. Proof-read for typos and glaring grammatical errors. You wouldn't go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff. 4. Keep it short and simple, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks. 5. Keep it lively, make it snappy and snazzy. Even if you aren't a natural born writer, you can write for your blog. Just write like you're speaking to your friend?or to yourself! Remember though, get to the point quickly. Keep in mind the journalist's rule of 5 W's in the first paragraph: who, what, why, when and where. 6. Link often. This builds credibility and positions you as an expert in your field. People don't have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog. 7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we have you write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results. 8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don't make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally. 9. Write like you talk. It's okay to use common expressions from speech. Examples: Go figure. Don't even go there? Now, I ask you? Gotta love it? (And, remember the age group of your readers?) 10. Use a clear headline, and don't be afraid to make bold statements (but don't mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code BONUS: After you write a post and BEFORE you hit the save button Use this checklist to ask yourself a few questions as you are reading through for typos and grammar: __ Is the topic clear to someone who only reads the headline? __Does the lead paragraph tell who and what the story is about and why the reader should care about it? __ Is the angle you've used likely to seem newsworthy? __Would someone who knows absolutely nothing about this topic understand this post? __ Is the post free of jargon? __ Is it written in journalistic style and does it make an effort to be objective? __ Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines? __ Did you remember to ask your readers a question at the end, or something to stimulate readers to comment? __ Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What's in It for Them?) Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Phila. mayor to announce grim budget news (The Philadelphia Inquirer) The Nutter administration is expected to announce grim budget news today, which is all but certain to lead to significant spending cuts - perhaps as high as 10 percent - in some city departments, according to three sources familiar with the budget. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. DIVA TALK: Chatting with In the Heights ' Mandy Gonzalez Plus News of Fraser, Testa and Bundy (Playbill) News, views and reviews about the multi-talented women of the musical theatre and the concert/cabaret stage. Site: news - Google News CNET News Daily Podcast: Facebook, Google open competing services - CNET News
MORE RESOURCES: Site: Yahoo! News Search Results for blogging rss BlogWorld & New Media Expo Assembles Superstar Line-up of More Than 150 Speakers (wallstreet:online AG) BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, is BlogWorld & New Media Expo Assembles Superstar Line-up of More Than 150 Speakers (Centre Daily Times) BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, is bringing an all-star roster of speakers to Las Vegas - with more than 150 thought leaders across every major industry. The Conference and Expo will be held Sept. 20-21 at the Las Vegas Convention Center. Registration is open at www.blogworldexpo.com. BlogWorld & New Media Expo Assembles Superstar Line-Up Of More Than 150 Speakers (PRWeb via Yahoo! News) Largest blogging conference in the world brings together new media mavericks and experts to inform, share experiences and inspire BlogWorld & New Media Expo Assembles Superstar Line-up of More Than 150 Speakers (Business Wire via Yahoo! Finance) LAS VEGAS----BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, is bringing an all-star roster of speakers to Las Vegas - with more than 150 thought leaders across every major industry. Blogging with the Devils: First look: Nevada-Las Vegas (East Valley Tribune) The first three seasons of Mike Sanford?s coaching tenure at Nevada-Las Vegas have produced two wins each, extending the Rebels? streak of years without a winning record to seven. We Know It's Hard (Phillyist) We know it's hard, keeping up with all the political corruption our city has to offer. Toss in worrying about the presidential election, and it's no wonder few of us have the energy to keep abreast of local scandals. Never fear! In the case of Papa Vince, City Paper has you covered. Tom Namako is blogging and twittering the Fumo Trial over at Fumogation . With cross-linking galore, you'll ... Blogging on the QT (O'Reilly Media) To me, though this is one of the journalistic quandaries of the twenty-first century. Where is the dividing line between news and opinion, between the article and the blog, because objective reporting and subjective editorializing? Is one better than the other? Is one more ethical than the other? WATT's FeedIndustryNetwork.com Focuses on Latest Feed Industry News, Feed Safety and More through Global Online Portal (PRWeb via Yahoo! News) FeedIndustryNetwork.com acts as a go-to resource for feed industry professionals, focusing on global issues such as feed safety, feed processing, feed quality assurance and much more. South Africa: Don't Be Digitally Dozy - Guy Berger (AllAfrica.com) As the rise of digital revolution reaches a tipping point, breaking up existing business models (information gathering, editing, packaging, dissemination and loyal audience) and reshaping journalism, traditional media organisations must start a quest for new business models suitable to the new business environment, Prof Guy Berger, head of Rhodes University's School of Journalism, told delegates ... Social Media and Privacy: Where Are We Two Years After Facebook News Feed? (Mashable) It?s really only been two years. How quickly the digital world changes. A few weeks ago, I was interviewed by the New York Times for a piece written by Clive Thompson, ? Brave New World of Digital Intimacy: I?m So Totally, Digitally Close to You .? I talked with Clive about my experience with social media, my revolt against News Feed, my blogging, and my embrace of Twitter and FriendFeed. ... Site: blogging rss - Google News WordPress Newsfeed Plugin Brings Quality Newswire Content into ... - Publishers Newswire
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