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Affiliate Communication
Communication is Key! When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate's web site targets visitors, who may not necessarily view a merchant's web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate's informed about new product information, sales, new releases, links, graphics, promotions and special offers. Keep in mind, not all affiliates are going to produce a high volume of traffic, and importantly, visitors who want to purchase a merchant's products or services. The occasional gem makes the time taken well worth your effort. Talk with successful affiliates, find out what they are doing to effectively promote your software, and use that information to assist those affiliates who are not as successful. Assist affiliates in understanding your product; no one knows your products like you do. For affiliates to drive traffic that will convert to sales, they need to understand the benefits of the product they are marketing. Once an affiliate knows the product, they will be better able to act as an extended sales force. In order for the affiliate to make the effort, you simply must support them! Make Communication Easy Many 3rd party affiliate-tracking programs notify both the affiliate and merchant of a sale. This can often be automated and will create positive communication between merchants and affiliates. Making an affiliate's role easier will help them increase earnings and further promote a merchants site. Provide affiliates with great looking graphics and sample text. Graphics that work best are those that highlight your web site, yet fit the look of an affiliate's web site. Newsletters are another great way to get information to affiliates. Include tips and specific for affiliates, along with general marketing advice that helps with site promotion. If you are looking for software to manage newsletters, I highly recommend Group Mail - http://tinyurl.com/23ljy Affiliate Taboos An affiliate generates a sale for a product and the merchant promptly decreases the commission. This sends a very negative message to the affiliate, in many cases they've taken a lot of time to place links, promote products and because they've driven effective traffic their commission is decreased. If its necessary to decrease a commission for whatever reason, be sure to include a personal note detailing the reason and letting the affiliate know that you still support their efforts. A Cheat? An affiliate sale occurs, you go to their website and don't find any links you decide they must be cheating you! This conclusion is simply a based on poor communication and reporting. Many, many affiliates have multiple sites, very few affiliate tracking programs allow affiliates to list multiple sites, and in many cases the number of sites listed do not accurately reflect the number of sites owned and managed by the affiliate. Additionally many affiliates manage opt-in newsletters that may result in sales, but links are not visible on a website. An example of a popular ezine often promoting affiliates is Lockergnome! Links, Links, Links Keep your links valid! If you update a section of the site or remove an offer provide a redirect or retain the link saying that such and such offer has expired and a new one has replaced it. It seems a waste to discard targeted traffic because a special has expired. Be sure to communicate with your affiliates, and if a link will only be good for a specified length of time tell them up front. When an offer expires notify affiliates a week prior to the expiration with a reminder. This will give them ample time to make any needed updates. Added Incentives! Affiliates love added bonuses for reaching goals or specified levels of sales. Many of the 3rd party affiliate vendors run contests and provide large incentives for their top performing ones. Reward and praise successful affiliates. Affiliates tend to be experts in other areas, which relate to a merchants business; therefore, by communicating useful information, and helping affiliates increase their earnings, they will give added exposure and increase your sales. Communicating with affiliates will ultimately benefit visitors of both sites. A little effort in the beginning can mean big rewards in the long run. About The Author Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com and http://www.small-business-software.net
Latest News:Site: Yahoo! News Search Results for news Myanmar's Suu Kyi to get family letters, news mags (Reuters via Yahoo! News) Detained Myanmar opposition leader Aung San Suu Kyi has managed to wring small concessions from the ruling generals in the form of letters from her family and some international news magazines, her lawyer said on Friday. JCDecaux in talks for News Outdoor Group in Russia (AP via Yahoo! News) French outdoor advertising firm JCDecaux SA said Thursday it is negotiating to buy Russian rival News Outdoor Group from global media company News Corp. News Corp tightens grip on Premiere with new CEO (Reuters via Yahoo! News) Rupert Murdoch tightened his grip on German pay-TV broadcaster Premiere by appointing News Corp executive Mark Williams as CEO in a move to get the company back on track. SEC Looks Into UAL Stock Scare; Implications For Online News? (CBS News) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel 's current news flow, was picked up by a Google (NSDQ: GOOG) News bot and, via a reporter for a newsletter, made it onto Bloomberg News. After a lot of buck ... JCDecaux and News Corp. in talks to combine outdoor ad groups (International Herald Tribune) The News Corp. chief executive, Rupert Murdoch, has recently expressed nervousness about investments in Russia, where News Outdoor generated the bulk of its revenue last year. Asia Markets: Financials in rally mode, as Lehman news helps (Market Watch) Asian markets advanced early Friday, with financials such as Mizuho Financial Group and Macquarie Group rallying after a rebound on Wall Street and on news Lehman Brothers was looking for a buyer. SEC Looks Into UAL Stock Scare; Implications For Online News? (paidContent.org via Yahoo! Finance) A ton of digits have been devoted to this in other spots but the SEC's decision to investigate takes it to another level. The backstory: a six-year-old news story about UAL declaring bankruptcy made it into the Tribune-owned Sun-Sentinel's current news flow, was picked up by a Google News bot and, via a reporter for a newsletter, made it onto Bloomberg News. News Corp says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) News Corp. executive Mark Williams has taken over as chief executive of German pay-TV broadcaster Premiere in an interim capacity, News Corp. said after the move led to renewed takeover speculation. News Corp. says Mark Williams interim Premiere CEO (Reuters via Yahoo! News) Mark Williams, a News Corp. executive named late on Wednesday as chief executive of German pay-TV broadcaster Premiere, has taken over in an interim capacity, a News Corp. spokeswoman said on Thursday. JCDecaux in talks to buy News Corp. billboard unit (AP via Yahoo! Finance) In a deal that would create the world's largest outdoor advertising company, French conglomerate JCDecaux SA said Thursday that it is in talks to buy Russian rival News Outdoor Group from global media company News Corp. Site: news - Google News Palm Shares Soar As New Smartphone Wins Wall Street Praise - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for affiliate revenue Top 1,000 Shoppers Will Share in 25% of Total Site Profit/Revenue (PRWeb) Top 1,000 shoppers will share in 25% of total profit generated by epricesearch.com. Internet entrepreneur Kevin Adams of Dallas, Texas provides a fundamentally better way for consumers to shop. A new website set to change the way internet advertising revenue is distributed by giving a large portion back to the shoppers/members. (PRWeb Sep 11, 2008) Read the full story at ... Top 1,000 Shoppers Will Share in 25% of Total Site Profit/Revenue (PRWeb via Yahoo! News) Top 1,000 shoppers will share in 25% of total profit generated by epricesearch.com. Internet entrepreneur Kevin Adams of Dallas, Texas provides a fundamentally better way for consumers to shop. A new website set to change the way internet advertising revenue is distributed by giving a large portion back to the shoppers/members. AsiaTiv Offers White Label Affiliate Program for Travel Partners (PRWeb via Yahoo! News) AsiaTiv.com, a highly popular hotel reservations portal offering a lowest rate guarantee, has announced that it is now taking an even more active role in its goal of helping its clients to succeed by providing a high-performance room reservation system built on a foundation of flexibility and scalability through a new affiliate program offering fully managed white label services. Fitch Rates $90MM ThedaCare, Inc. (Wisconsin) 2008 Bonds 'AA-'; Outlook Stable (Centre Daily Times) Fitch Ratings has assigned an 'AA-' underlying rating to approximately $90 million of Wisconsin Health and Educational Facilities Authority revenue bonds, series 2008, issued on behalf of ThedaCare, Inc. (ThedaCare). Additionally, Fitch assigns an 'AA-' underlying rating to approximately $175 million of outstanding revenue bonds issued on behalf of ThedaCare. The Rating Outlook is Stable. Fitch Rates $123.270MM Oklahoma Capital Improvement Auth State Facilities VRDBs 2006D 'AA-/F1+' (Centre Daily Times) Fitch Ratings assigns a rating of 'AA-/F1+' to the $123,270,000 Oklahoma Capital Improvement Authority state facilities revenue bonds (Higher Education Projects) multi-modal variable rate demand, series 2006D, consisting of: Fitch Rates NCMC's (Colorado) $55.5MM Revs 'A+'; Outlook Stable (Centre Daily Times) Fitch Ratings has assigned an 'A+' underlying rating to the Colorado Health Facilities Authority's approximately $55.5 million hospital revenue bonds (NCMC, Inc. Project) series 2008A&B. The 2008A&B bonds are expected to sell via negotiation during the week of Oct. 14 and will be issued as variable-rate demand bonds backed by a letter of credit. In addition, Fitch has affirmed the underlying ... Fitch Confirms Intermountain Power Agency VRBs, Ser 85E & F Maturing 2014 & 2015 'AA-/F1+' (Centre Daily Times) Fitch Ratings confirms the 'AA-/F1+' rating assigned to the Intermountain Power Agency (IPA) variable rate power supply revenue and refunding bonds, 1985 series E maturing July 1, 2014, and variable rate power supply revenue and refunding bonds, 1985 series F maturing July 1, 2015. The confirmation of the rating is in connection with a substitution of the standby bond purchase agreement (SBPA) ... Fitch Rates Indiana Municipal Power Agency's 2008A $30MM Rev Bonds 'A+'; Outlook Stable (Centre Daily Times) Fitch has assigned an 'A+' rating to Indiana Municipal Power Agency's (IMPA) $30 million power supply system revenue bonds, series 2008A. Fitch also affirmed the 'A+' rating on IMPA's $1 billion of outstanding parity power supply system revenue bonds. The 20-year fixed rate bonds are scheduled to price Sept. 25. Proceeds from the series 2007A bonds will fund capital improvements to IMPA's ... Fitch Rts $397MM AZ Health Fac Auth Revs (Banner Health), Series 2008 E-H 'AA+/F1+' (Centre Daily Times) Fitch Ratings assigns an 'AA+/F1+'rating to the following series of Arizona Health Facilities Authority revenue bonds (Banner Health) $124,195,000 weekly rate securities: Fitch Rates $90MM ThedaCare, Inc. (Wisconsin) 2008 Bonds 'AA-'; Outlook Stable (Business Wire via Yahoo! Finance) NEW YORK----Fitch Ratings has assigned an 'AA-' underlying rating to approximately $90 million of Wisconsin Health and Educational Facilities Authority revenue bonds, series 2008, issued on behalf of ThedaCare, Inc. . Site: affiliate revenue - Google News A Detailed Look at the Ties Between MLB, MiLB, and Independent Leagues - The Biz of Baseball
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