Advertising Information

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab AttentionYou need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions


If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isnt Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad


Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising


Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Dont Want to be Different


To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations


I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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Site: Yahoo! News Search Results for advertising
Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com)

Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch)

While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times)

Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1)

A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance)

comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN)

Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance)

DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN)

GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance)

NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News)

New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News
Visible World and Ensequence Expand Advanced Advertising Solutions - MarketWatch

Market Wire (press release)

Visible World and Ensequence Expand Advanced Advertising Solutions
MarketWatch - 5 hours ago
By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through ...
Vendors Team To Target Interactive Ads Multichannel News
Visible World and Ensequence Expand Advanced Advertising Solutions International Business Times
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AORN Works Selects 90octane for Strategic Pay-Per-Click ... - MarketWatch

AORN Works Selects 90octane for Strategic Pay-Per-Click ...
MarketWatch - 12 hours ago
A pioneer in response- based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more ...
Agency Roster Lead - Monday, Dec. 1, 2008 MarketWatch
all 16 news articles
Healthline Networks Selected as the Exclusive Search and ... - CNNMoney.com

Healthline Networks Selected as the Exclusive Search and ...
CNNMoney.com - 9 hours ago
The Healthline Media Network will represent myOptumHealth.com in all advertising transactions including display ads, custom media solutions and network ...
Dial M For MySpace mobile advertising - Reuters

Dial M For MySpace mobile advertising
Reuters - 38 minutes ago
MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven?t figured out to dial into ...
DeWolfe: 'Cautiously optimistic' about MySpace in recession CNET News
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Titan Worldwide Shores Up Philadelphia and Southern New Jersey ... - MarketWatch

Titan Worldwide Shores Up Philadelphia and Southern New Jersey ...
MarketWatch - 8 hours ago
Titan Worldwide has signed an exclusive contract to manage the out-of-home advertising assets of the Delaware River Port Authority's subsidiary, ...
SD lawmakers question no-bid tourism ad contracts - Forbes

KELOLAND TV

SD lawmakers question no-bid tourism ad contracts
Forbes, NY - 2 hours ago
By CHET BROKAW , 12.01.08, 03:39 PM EST South Dakota lawmakers on Monday questioned no-bid contracts that pay a Sioux Falls advertising firm millions of ...
Retirement Laws Committee To Meet Dec. 3 Yankton Daily Press
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Panasonic 'Links' with Quattro Wireless for Mobile Venture - MarketWatch

Panasonic 'Links' with Quattro Wireless for Mobile Venture
MarketWatch - 9 hours ago
The campaign, with both publishing services and advertising sales and operations handled by Quattro, is to promote the new Bluetooth-enabled device. ...
Interpret LLC Names Elaine B. Coleman Vice President of Strategy ... - MarketWatch

Interpret LLC Names Elaine B. Coleman Vice President of Strategy ...
MarketWatch - 7 hours ago
In her role, Coleman focuses her efforts on understanding consumer behaviors and insights to build market research, brand advertising and product design ...
In-game advertising for THQ, SEGA, Eidos and Midway - Neoseeker

In-game advertising for THQ, SEGA, Eidos and Midway
Neoseeker - 4 hours ago
Last week THQ partnered with Massive for a global, multiyear, multi-title in-game advertising deal, and now have signed on with Double Fusion, ...
Double Fusion Toggles Exclusive Ad Pacts MEDIAWEEK
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Marchex to Participate in the Credit Suisse 2008 Annual Technology ... - MarketWatch

Marchex to Participate in the Credit Suisse 2008 Annual Technology ...
MarketWatch - 5 hours ago
a local search and advertising company, today announced that Russell C. Horowitz, Marchex Chairman and CEO, will present at the following investor ...
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