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Radio Interview 101
Different Types of Station Contact Reaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course. But since that's cost prohibitive for almostany guest, you have to pinpoint what will do an acceptable jobfor an acceptable price. Personal contact with prospective hosts is always the best, doneby either by the guest or the booking person. These personalvisits are usually only possible in the hometown of the guest orbooking person, since radio PR campaigns just don't chargeenough to pay someone to visit stations nationally. (Interestingly,high-level music airplay promotion campaigns DO charge enoughfor personal visits.) Regardless, if there is ever a chance to meetface to face with a host, do it... they will never forget you. The telephone is the big equalizer in booking interviews. Mostradio interviews are booked on the phone, since you can reachevery host in the country, and, since hosts are big phone-people.Plus, radio people are used to being hit with calls from musicpromoters, syndication promoters, equipment salespeople,audience calls, etc. Two things about the phone, however,...you have to hit the hosts at the right time (especially music-stationmorning crew hosts/producers), and you have to sound gooddoing it. Printed ads in radio publications are used by a lot of people whoare trying to book interviews, and while these ads do generate"some" calls from smaller stations, I'll go ahead and say that anad's purpose is not so much to generate calls as it is to buildawareness (much like a billboard on the side of the road justbuilds awareness.) These printed "trade" ads certainly do havea use, but I just would not rely on them to make your phone ring. Ads on radio websites are even a bit less useful than printed ads,as far as awareness-building is concerned (and certainly as far asgenerating calls is concerned.) It has something to do withradio's fight over the internet for streaming, artists, banner sales,etc. Regardless, radio does not take things seriously that arepresented via banner ads ONLY. However, if you have a greatsite, adding a banner (that links to your site) as part of your phonecampaign makes good sense. Email contact is good for college stations and music-directors atcommunity stations, but it is very weak at convincing commercialstations on FIRST contact. Once they know you, however,email is a good tool to get booking-times and dates across. Emailhas to be pin-point to the person... personalized and all. Youcannot send one email to a list of people... they will neverrespond, and they will block you. Fax is most certainly just an image builder (like a billboard), andnot a booking tool. Getting your guest's point across in a fax (ifused by itself) usually never works since it never gets to the rightperson. And you can't send it multiple times to the same faxmachine, since that would not be welcomed. Postal mail is a bit better than fax, as far as getting to the rightperson is concerned, but the cost involved, along with theproper-addressing hassle, makes mail prohibitive except forsimple postcard-type image builders, or when mailing a book orbook-cover is really needed. A nice thing about mailings is thatyou can target several guests with multiple pieces, mailed inintervals so that you don't fill up the receptionist's desk with yourstuff. Bryan Farrish Radio Promotion is an independent radio interviewpromotion company.
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Live-blog: Obama news conference on Intel choices - USA Today
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News SMU to launch graduate advertising program - Bizjournals.com
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