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Whats On Your Business Card?
A professional business card says more about youand your business than any other tool in yourmarketing arsenal. You need a card that looksgood, tells what you do and makes it easy tocontact you. Here's how to use the necessary ingredients tocreate a great business card Your name should be the biggest part of the card.Right there where the eye can pick it out withoutsearching. Avoid the old trap of name and phone number in6 point type in the lower right corner. Your card's purpose is to get people to rememberYOU and contact YOU. So put YOU in the middle,big. A fancy company logo is not you. YOU are themost important element of your business card. The second most important element of your newbusiness card should be your preferred method ofcommunication. If you are a cell phone junkie,your cell phone number should be the biggest onthe card. If eMail is your thing, your addressshould be prominent and near your name. No need topost every contact method. An option would be toadd your company logo, albeit small, in the cornerof your card. Don't use clip art to create your logo. No logolooks a lot better than one from page 23 of theclip art book. You can have logos professionallydesigned for less than $500 bucks. Next, you need a one sentence version of yourelevator speech. Condense your elevator speech toone sentence that will fit on your business card,under your name and contact info. Across thebottom is a good spot. An elevator speech is what you say to someone whoasks "What do you do?" in an elevator going downfrom the 25th floor. For some tips about crafting an elevator speech,send a blank eMail to elevator@BIGIdeasGroup.com. Your name, contact information and shortenedelevator speech (let's call it a selling sentence)are more important than any other elements of yourbusiness card. More important than paper stock(always use a high gloss card stock), colors (0nlyin a photo or logo) or fonts (easy to read). CardsDO get passed around. If someone who has never met you is given yourcard, they must be able to determine who you areand how you can help them. "Joe Jones, Plumber"might work, but it doesn't convey what you can dofor them. "Joe Jones, I show up on time, smellgood and fix your leak, guaranteed", says a wholelot more. Now your business card is selling YOU. For more about business cards, get my article "WhatDoes Your Business Card Say?"BizCardSay@BigIdeasGroup.com ©2005 BIG Mike McDaniel, Professional Speaker andFormer Major Market TV News Anchor. The BIG IdeasGroup helps small business grow with mastermindgroups, seminars and sales training.MailTo:Mike@BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newslettersubscribe-956603364@ezinedirector.net
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Palm Shares Soar As New Smartphone Wins Wall Street Praise - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News SMU to launch graduate advertising program - Bizjournals.com
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