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6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece. 1. Offer an impressive benefit for the client It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product. Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product. Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'. 2. Make The Customer Believe Your Claims What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run. 3. Make The Layout & Design Reader Friendly Layout
Typography
4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated. (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Palm Shares Soar As New Smartphone Wins Wall Street Praise - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News SMU to launch graduate advertising program - Bizjournals.com
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