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Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad: ======================================== A well tuned and adjusted piano is a beautiful instrument. For a better tuning please call: Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention ofthe target market. Regardless of how small your Ad is, it still must answer"What's In It For Me?" for your target market.In order to answer that question you must know howyour service can solve their problem. For our Piano Tuner, his target market is dealingwith the following problems: 1. They have invested a lot of money into their pianoand they want to keep it well maintained. 2. They use their piano for entertaining guests,and if it isn't properly tuned the resulting musicwill be embarrassing to them. 3. They want to get the most out of their investment,and feel that properly tuned pianos play better music.This also satisfies their need to have the best. 4. They want to increase the value of their investment. Since the goal of the Ad is to generate response fromprospects currently in need of a Piano Tuner,the Marketing Makeover is focused on catching their attention and getting them to call. Here is the Ad Marketing Makeover: "My Friends All Laughed When I Sat Down At My Tune your embarrassing off keys into beautiful music Mention this Ad and receive our The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano. The new Ad now features an offer designed togenerate greater response from prospects. The Perfect Melody Piano Package will consistof marketing materials designed to positionour Piano Tuner as an expert, and the only solution to the problems faced by his target market. The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicateda need for his services. To convert more leads into sales, he can offer a special limited timeintroductory offer to prospects after completing the Piano Analysis. Now that the Ad has a compelling headline and offer,it needs to be placed in publications read by piano owners.If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication. Then the Ad can be removed from publications that are not producing results, and ran more frequently inpublications that are producing results. Once you have a winning Ad, get more mileage from itby using the marketing message in Flyers and Postcards,and other marketing materials. When your Ad is on a winning streak it will not onlypay for itself many times over, but it will also produce more profits so you can grow your business. Copyright 2005 Black Unicorn Communications, Inc. Black Unicorn Communications helps Service Businessesattract more clients in less time. Visit http://www.blackunicorninc.comto receive our free Business Success Toolkitincluding the free course: 7 Steps To More Clients.
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Palm Shares Soar As New Smartphone Wins Wall Street Praise - CNNMoney.com
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News SMU to launch graduate advertising program - Bizjournals.com
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