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Advertising Your Holistic Business
The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition. What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are.What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money. What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs. For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more. People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it. One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions. With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money. A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility. One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy. Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business! Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact info@holistichometown.com. This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre (js@theempowermentcentre.com) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Apple disappoints: No Jobs or big news at Macworld - Reuters
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News US court upholds LA ban on billboards - Los Angeles Times
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