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Creating a Winning Logo
Creating a logo to get you noticed. When you're branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide. Planning Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground. Sit down and choose the colours you will be using. This is best achieved by studying the corporate colours and maybe adding a few more shades of these colours. You should aim for a maximum of 12 but ideally you will want only one or two colours. Avoid very dark colours unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are. Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet? Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate. Until you know the answers to all the questions above don't move on to the next section. Creating Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design? Look at what the competion are doing. DO NOT COPY somebody else's work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it's not a copy of somebody else's work your not infringing copyright. A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for "cars + logo". You will be presented with a selection of rival logos for other sites. Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars. Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don't over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further. Developing When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more. Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don't worry if you can't do this as the next step will take care of that anyway.) Unless you're either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don't look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work. Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere. About The Author Philip Gillespie is a proffesional website designer and graphic artist. His works include www.echo-art.com, www.thekimberleyinn.com, www.yellowsands.com and www.integratedbodytherapy.com. Please contact for any further information or help.
Latest News:Site: Yahoo! News Search Results for news Game news: 'GTA IV' hits 10 million, EA meets ESPN (AP via Yahoo! News) Real news from the virtual world: News and notes on the PGA Tour's top 20 golfers (USA Today) Get the latest news and notes on the top 20 golfers on the PGA Tour. These rankings are based 2006-07 PGA Tour results. UAL shares walloped by new posting of old news (Reuters via Yahoo! News) A nearly 6-year-old news story on the 2002 bankruptcy filing of UAL Corp resurfaced on the Internet on Monday, clobbering the airline's shares briefly as some traders mistook the report as current and plausible news. Asyncast delivers custom news to hands-free mobile devices (CNET) The company's Rocketron service allows users to set preferences for the kinds of news stories they want to hear, as well as filter controls for news they don't want. Young adults want less election news (UPI) EVANSTON, Ill., Sept. 8 (UPI) -- U.S. young adults say there is too much election-related news on Internet news sites, a university study indicates. CNET News Daily Podcast: The new Zune plays its tune (CNET) Microsoft lets "slip" Zune news one day before Apple's big shindig. Big ad group says Google-Yahoo is a bad idea. Who says real spies don't dig social networking? Game News: 'GTA IV' Hits 10 Million, EA Meets ESPN (CBS News) Real news from the virtual world: ABC News gets first Palin interview (Reuters via Yahoo! News) ABC News' Charles Gibson has snagged the first interview with Alaska Gov. Sarah Palin since she was named the GOP's vice presidential pick on August 29. United Airlines hit by 5-year-old news (UPI) CHICAGO, Sept. 8 (UPI) -- United Airline's stock value plunged Monday after a 5-year-old news story was posted on a Florida newspaper's Web site. UPI NewsTrack Entertainment News (UPI) Spears wins 3 MTV Video Music Awards ... 'Wrestler' wins Golden Lion in Venice ... Report: MSNBC shuffles election anchors ... Iconic Astroland park closes ... News from United Press International. Site: news - Google News Apple disappoints: No Jobs or big news at Macworld - Reuters
MORE RESOURCES: Site: Yahoo! News Search Results for advertising Ad-averse Mobile Users Will Pay to Avoid Advertising (Cellular-News.com) Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. A Web advertising dark horse goes on the offensive (Market Watch) While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc. and Microsoft Corp., online-advertising firm ValueClick Inc. has been busy digging its way out of a legal mess. Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Centre Daily Times) Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008 ... Largest ever advertising billboard at London Bridge Station (London SE1) A huge advertising billboard has been unveiled at London Bridge Station to promote the NSPCC and brighten up hoardings on the concourse. Online Brokerage Sites See Increased Visitors With Ramped up Online Advertising Efforts (PR Newswire via Yahoo! Finance) comScore, Inc. , a leader in measuring the digital world, today released a study of the online trading and brokerage industry showing strong visitor growth to online brokerage sites coinciding with heavy online advertising efforts by several of the key brokerages. Advertising spend in Qatar crawls (MENAFN) Advertising spend in Qatar crawls Intergi's Video Game & Entertainment Advertising Network Has Largest Potential Reach in U.S. According to Newest ... (Business Wire via Yahoo! Finance) DEERFIELD BEACH, Fla.----Intergi , a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks - including bellwethers such as Advertising.com Games and Yahoo! GCC advertising expenditure rises by 23.6% (MENAFN) GCC advertising expenditure rises by 23.6% NeoMedia and Format Dynamics Join Forces to Integrate Innovations in Online & Offline Advertising (Marketwire via Yahoo! Finance) NeoMedia Technologies, Inc. (OTC.BB: NEOM), and Format Dynamics, Inc., today announced a strategic alliance designed to accelerate innovation in both online and offline advertising. Bald Is Beautiful (Advertising Space) (CBS News) New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign. Site: advertising - Google News US court upholds LA ban on billboards - Los Angeles Times
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