Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Editorial: Blurring the lines in BC's political advertising - Vancouver Sun

Vancouver Sun

Editorial: Blurring the lines in BC's political advertising
Vancouver Sun
The B.C. government's TV advertising blitz this month has received a lot of attention ? but not the kind of attention the Liberals wanted. Provincial Auditor-General Carol Bellringer says the advertising campaign that references ?Balanced Budget 2017 ...

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In advertising, marketing diversity needs a boost in Tampa Bay, nationally - Tampabay.com

Tampabay.com

In advertising, marketing diversity needs a boost in Tampa Bay, nationally
Tampabay.com
From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative ...

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Seven Agency Groups Make the Cut for McDonald's Local Advertising - AdAge.com (blog)

AdAge.com (blog)

Seven Agency Groups Make the Cut for McDonald's Local Advertising
AdAge.com (blog)
Previously, about 60 agencies handled local advertising for nearly 200 cooperative groups across the country. Now it appears that just seven agencies will handle the load going forward. They'll be working with a smaller number of co-ops, perhaps fewer ...

Busted: Three Myths About Advertising Your Healthcare Practice - Forbes

Forbes

Busted: Three Myths About Advertising Your Healthcare Practice
Forbes
If you're a healthcare practitioner, you've spent precious years of your life being educated in your field and specialty. But advertising probably hasn't been a part of any curriculum in that education. Having spoken with thousands of physicians and ...

The backlash against bias in advertising - Financial Times

Financial Times

The backlash against bias in advertising
Financial Times
On the eve of International Women's Day in March, a New York advertising agency pulled off a remarkable feat. To call attention to a US fund manager that invests in companies led by women, it placed a 50-inch-high bronze figure called ?Fearless Girl ...

Advertising Study Proves Naked Women Don't Actually Sell Cheeseburgers - Bustle

Bustle

Advertising Study Proves Naked Women Don't Actually Sell Cheeseburgers
Bustle
Even if you know almost nothing about the advertising industry, you've heard the saying that "sex sells" ? and you know exactly what it means. Sexualized images (usually of women) are regularly used to promote everything from cars to perfume, and ...

Advertising watchdog to get tough on gender stereotypes - BBC News

BBC News

Advertising watchdog to get tough on gender stereotypes
BBC News
Advertisements that show men failing at simple household tasks and women left to clean up are set to be banned by the UK advertising watchdog. The Advertising Standards Authority will crack down on ads that feature stereotypical gender roles. Ads that ...
Britain to Crack Down on Gender Stereotypes in AdvertisingNBCNews.com
UK Bans Gender Stereotypes in AdsAdAge.com
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A Few Good Reasons To Confront Digital Advertising's Essential Truths - AdExchanger

AdExchanger

A Few Good Reasons To Confront Digital Advertising's Essential Truths
AdExchanger
It's sort of like what's happening in digital advertising right now. For example, the truth is that there are some bad actors who have taken advantage of marketers by manipulating fees and rebates, as the ANA's study of media transparency in the US has ...

A flood of (bad) advertising is coming for your Snapchat?and that might be ok - Mashable

Mashable

A flood of (bad) advertising is coming for your Snapchat?and that might be ok
Mashable
Two minutes. That's all the time it takes to make a Snapchat ad with the company's new tool released this week. It used to take months, and for good reason. One of the beauties of advertising on Snapchat, since its debut in early 2015, has been a high ...

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Advertising efforts selected for city by marketing board - Newton Daily News

Newton Daily News

Advertising efforts selected for city by marketing board
Newton Daily News
The Newton Community Marketing Board made several advertising decisions at its July meeting on Thursday. Advertising efforts totaling $6,358 will be put towards the Newton Development Corporation's Newton Manufacturing Spotlight ? Brand and ...

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