Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news 13 Essential Tips To Increase Your Revenue As A New Advertising Agency - Forbes

Forbes

13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Forbes
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of ...

and more »
CVS promotes truth-in-advertising for beauty products - CBS News

CBS News

CVS promotes truth-in-advertising for beauty products
CBS News
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulationAustin American-Statesman
CVS Pharmacy promises to end touchups of its beauty imagesKansas City Star
Cvs Health Corporation - CVS - Stock Price Today - ZacksZacks Investment Research
SEC.gov -Holdings Channel
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Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...

Here's how MLB marketing and advertising departments are dealing with the cold stove - CBSSports.com

CBSSports.com

Here's how MLB marketing and advertising departments are dealing with the cold stove
CBSSports.com
"Regardless of what the transactions are, we still have a pretty firm deadline and timeline that we need to execute on," Boston Red Sox chief marketing officer Adam Grossman told CBS Sports. "We still go on sale with tickets at the same time, we still ...

State tourism advertising to families, outdoors enthusiasts and 'bucket-listers' - Rapid City Journal

Rapid City Journal

State tourism advertising to families, outdoors enthusiasts and 'bucket-listers'
Rapid City Journal
Secretary Jim Hagen said the new advertising would be displayed Thursday evening during the dinner and awards ceremony hosted by Gov. Dennis Daugaard. The messages will be on television, billboards and magazine pages. They're designed to catch the ...

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Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express - APEX Media

APEX Media

Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express
APEX Media
Wireless in-flight entertainment provider Immfly announced today that it has partnered with Inadvia, a video advertising trading platform, to bring programmatic video advertising aboard Iberia Express. The collaboration makes Immfly the first wireless ...

Kantar Advertising Report Finds Strong Synergies Between Facebook And TV - MediaPost Communications

Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MediaPost Communications
For example, online ads are cost-effective in extending TV reach and building brand metrics from awareness through to purchase intent, per the report. However, consumers' attitudes are more positive toward traditional media than online advertising, and ...

and more »
Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says - CNBC

CNBC

Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says
CNBC
Amazon stock will add to its historic run in 2018 thanks to its booming advertising business, according to BMO Capital Markets. The firm raised its price target for Amazon to $1,600 from $1,200, the highest 12-month forecast on the e-commerce company ...

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CompanionLabs looks to take guesswork out of social media advertising - Crain's Cleveland Business

Crain's Cleveland Business

CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...

Grand Rapids advertising guru opens Grand Haven idea agency - MLive.com

MLive.com

Grand Rapids advertising guru opens Grand Haven idea agency
MLive.com
"At the pace in which people are engaging with media, messaging today needs to be more clear, compelling, creative and delivered quickly, sometimes instantaneously," said McKendry, who has regularly been quoted by the Grand Rapids Press as an expert ...

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