Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Site: Yahoo! News Search Results for advertising
CBS sells out advertising for Super Bowl XLIV broadcast (ESPN)

CBS has sold all the advertising spots for the television broadcast of this Sunday's Super Bowl, the television network said on Monday. CBS Sells Out Super Bowl Advertising Spots (CNBC via Yahoo! Finance)

CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said Monday Mobile Advertising Ready to Grow (New York Times)

Every year, forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen. Stroke Magazine appoints new deputy editor and advertising manager (Fullnoise.com.au)

Stroke Magazine has appointed Victorian Mark Willingham as the new deputy editor and advertising manager. Willingham comes from a strong motorcycle background having started racing in 1991 as an 11-year-old. After finishing racing a few years ago he moved into coaching were he is currently a Level 2 accredited coach. Most recently it took him to Taupo, New Zealand last August for the 20... Newspaper wins 23 advertising awards (McComb Enterprise-Journal)

First-place honors for printing quality and overall advertising excellence were among 23 awards the Enterprise-Journal received Saturday from the Mississippi Press Association. CBS sells out Super Bowl advertising spots (Reuters)

CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. Your Pre-Primary Non-Andy-Martin Political Advertising Update (Chicagoist)

We've taken our shots at the Andy Martin campaign for their spots, but believe it or not, there's other outlandish and just plain awful political advertising out there. In an age where you've got programs like Garageband and Audacity and any number of other DIY audio and video (not to mention underemployed sound guys), it's hard to imagine that you could come up with spots that are just plain ... Local Online Advertising Leader Yodle Announces Completion of $10 Million Series D Financing (Business Wire via Yahoo! Finance)

NEW YORK----Yodle, a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. Brand.net Launches Video Advertising Solution (Business Wire via Yahoo! Finance)

SAN MATEO, Calif.----Brand.net, the leading network provider of online media solutions for the world?s largest brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever?s I Can?t Believe It?s Not Butter!® Brand.net?s video solution leverages VAST 2.0, the IAB?s newly released online video pre-roll advertising standard, to ... AdSafe Releases Q4 2009 Online Display Advertising Safety Review (PR Newswire via Yahoo! Finance)

AdSafe Media, the rating standard of online media, today released its fourth quarter analysis of the online display advertising industry. The report, available at www.adsafemedia.com, provides a comprehensive review of the trends and issues in the display advertising industry observed across the AdSafe platform. Site: advertising - Google News
Print Magazine Advertising to Grow in 2010 Despite Popularity of Online - Folio Magazine

Internet Marketing News

Print Magazine Advertising to Grow in 2010 Despite Popularity of Online
Folio Magazine
Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while ...
For the First Time Ever Digital Advertising To Earn More Revenue Than Print in ...Domain Name Journal
Digital Advertising 2010Breaking News and Sport
Digital-Ad Spending May Eclipse Print This YearWired News
Radio Ink -The Guardian -ClickZ News
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Local students win Advertising Federation awards - Historic City News

PR Web (press release)

Local students win Advertising Federation awards
Historic City News
Chris Smith, chair of the art department at Flagler College, congratulated graphic design students who won several awards at the 2010 American Advertising ...
PureMatter Honored by American Advertising Federation Silicon Valley With Nine ...PR Newswire (press release)
Roanoke Valley advertising firms win awardsRoanoke Times
Lunar Cow Design Wins 4 Addy Awards From The American Advertising FederationPR Web (press release)
Market Wire (press release) -Suburbanite -UNM Today
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Discount retailer Dollar General sues competitor Fred's Inc. - The Tennessean

Discount retailer Dollar General sues competitor Fred's Inc.
The Tennessean
Dollar General is asking for repayment from the damages caused by the alleged advertising snafu that may have caused confusion among consumers between the ...
Dollar General sues rival chain over colorsThe Associated Press

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LifeLock Pays $12M Over False Advertising Claims - techrockies.com

KMOX.com

Business Buys Ads vs. Health Overhaul - Wall Street Journal

Business Buys Ads vs. Health Overhaul
Wall Street Journal
Some of the largest US business groups announced a multimillion-dollar television advertising campaign aimed at ...
Insurers plan ads blitz on health reformFinancial Times

all 1,509 news articles »
Star Tribune names new advertising chief - Minneapolis Star Tribune

Star Tribune names new advertising chief
Minneapolis Star Tribune
The Star Tribune has named Jeff Griffing as its new head of print and digital advertising. Griffing, 45, who currently is sales vice president and publisher ...
Star Tribune hires Sports Illustrated vet as chief revenue officerMinnPost.com (blog)

all 3 news articles »
US Airways fined for violation of price advertising rules - Trading Markets (press release)

MyFox Atlanta

US Airways fined for violation of price advertising rules
Trading Markets (press release)
"We will continue to ensure that airlines comply with our price advertising rules." The Department's Aviation Enforcement Office found that when consumers ...
US Airways hit with $40K civil fine for advertising infractionLouisville Business First
US Airways fined over pricing on Web site | Philadelphia Inquirer | 03/09/2010Philadelphia Inquirer
The airline failed to alert consumers to fees and taxes on first display of ...CNN

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Global Survey Reveals HR Executives and Professionals Rely on Social Media for ... - CNNMoney.com (press release)

Global Survey Reveals HR Executives and Professionals Rely on Social Media for ...
CNNMoney.com (press release)
Toolbox.com and PJA Advertising + Marketing Survey finds social media plays an integral role in problem solving, strategy development, ...
New Research Sheds Light on Social Media UsePCT Magazine

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Facebook location sharing could impact local advertising - Lost Remote

New Zealand Herald

Facebook location sharing could impact local advertising
Lost Remote
Bilton writes that Facebook ?wants to go head-to-head with Google in the fight for small-business advertising.? Facebook has made a steady push during the ...
Foursquare gets down to businessCNET
Facebook may launch location serviceLos Angeles Times (blog)

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Fasano plans bumper crop of advertising - Tampa Tribune

Fasano plans bumper crop of advertising
Tampa Tribune
At issue is whether Florida ought to commission vehicle license tags that double as paid advertising. Fasano, the New Port Richey Republican and chair of ...

and more »
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