Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Site: advertising - Google News
Is advertising over? What chief marketers are saying about the future - CNBC

CNBC

Is advertising over? What chief marketers are saying about the future
CNBC
As advertisers spend ever more money ? nearly $500 billion in 2016 globally ? there are clear signs of nervousness among big business about the future.
Upfronts: P&G Shift Back to TV May Hit Resistance -- From TV ...AdAge.com

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New advertising campaign targets lawmakers over votes for climate ... - Los Angeles Times

Los Angeles Times

New advertising campaign targets lawmakers over votes for climate ...
Los Angeles Times
A coalition of California businesses launched a new advertising campaign on Saturday to pressure lawmakers against enacting tighter policies on climate ...

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Chase advertising campaign promotes city investment - Crain's Detroit Business

Chase advertising campaign promotes city investment
Crain's Detroit Business
J.P. Morgan Chase & Co. is trying to spread the word about the bank's $150 million investment in Detroit's revitalization in national advertising. Since announcing a $50 million investment increase, the New York-based bank has promoted its philanthropy ...

Bonnie Kalanick, mother of Uber founder, remembered fondly by former Daily News coworkers - LA Daily News

LA Daily News

Bonnie Kalanick, mother of Uber founder, remembered fondly by former Daily News coworkers
LA Daily News
The mother of Uber's founder, a Northridge resident who died Friday in a boating accident in Fresno County, was a former advertising executive at the Los Angeles Daily News. Bonnie Kalanick, 71, was killed when the boat she was in hit a rock in Pine ...

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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
First, there was news that Facebook was looking to shell out up to $250,000 for scripted TV shows as the company looks to get more people to watch video for long, ad-friendly sessions. Facebook is leaning on some of its biggest partners to produce ...

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3 Facebook Advertising Mistakes Experienced Advertisers Must ... - Adweek

Adweek

3 Facebook Advertising Mistakes Experienced Advertisers Must ...
Adweek
Facebook is a gold mine for today's digital advertiser. Recent stats show just how potent the social network is in the industry?60 percent of advertisers expect to ...
Facebook VP EMEA on ad measurement: ?We don't always get it right?CNBC

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What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Hello. Here's what's happening in the ad business today.

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Viacom & Altice USA Announce Advertising And Content Distribution Pact - Deadline

Deadline

Viacom & Altice USA Announce Advertising And Content Distribution Pact
Deadline
Viacom Inc. and Altice USA have announced a multi-year partnership that includes advanced advertising and content distribution agreements. The partnership combines Altice USA's unique audience data, multi-screen advertising platforms, measurement ...
Viacom, Altice USA Ink Advertising, Distribution PartnershipTheStreet.com
Viacom +1.7% on big carriage/advertising deal with cable's AlticeSeeking Alpha
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Millennial 'influencers' who are the new stars of web advertising - The Guardian

The Guardian

Millennial 'influencers' who are the new stars of web advertising
The Guardian
Each one carries a carefully worded caption and the #ad tag, defining the post as a piece of paid-for advertising. This boundary between independent editorial posts and those that have been paid for in some way is one that is blurred in this new era of ...

How Advertising Can Make Brazil Less Sexist - OZY

OZY

How Advertising Can Make Brazil Less Sexist
OZY
But the ad received an edit courtesy of Priscila Ferrari, an advertising employee, and Mila Alves, a journalist. The two 20-somethings posted photos of themselves in front of their spray-painted addition: ?I brought my 'never.' ? The post went viral.

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