Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news We're Making Slate's Advertising As Smart As Its Content - Slate Magazine

We're Making Slate's Advertising As Smart As Its Content
Slate Magazine
The digital advertising industry has generally aimed to grab readers' attention at any cost, even at the expense of reader experience. Many publications have forgotten what it means to create a valuable advertising experience, forcing readers to ignore ...

Kinnaird named VP of advertising for Roanoke Times - Roanoke Times

Roanoke Times

Kinnaird named VP of advertising for Roanoke Times
Roanoke Times
Jamie Kinnaird, advertising director for The Roanoke Times, has been promoted to vice president of advertising for the newspaper. Kinnaird, a veteran multimedia advertising executive, will direct all multimedia advertising sales and marketing for The ...

Pizza Is Partisan, and Advertisers Are Still Adjusting - New York Times

New York Times

Pizza Is Partisan, and Advertisers Are Still Adjusting
New York Times
A year after the presidential election, a range of advertisers are learning that it doesn't take much ? sometimes just a single Twitter post ? to land them in the middle of a social media firestorm that splits along party lines. In some cases, they ...

It's not just Facebook's Russian ads: Hidden advertising is pervasive and growing - Salon

Salon

It's not just Facebook's Russian ads: Hidden advertising is pervasive and growing
Salon
Senators are calling for regulations on political advertising in light of Russian ads appearing on multiple social media sites. That's good, but it is not enough. Regulation is necessary to protect readers from unscrupulous foreign actors, but they ...

and more »
Council to decide on advertising park-project bids - Midland Reporter-Telegram

Midland Reporter-Telegram

Council to decide on advertising park-project bids
Midland Reporter-Telegram
Midland Development Corp. president Brent Hilliard, from left, city councilman J.Ross Lacy and city mayor Jerry Morales look over early voting results in favor of the proposed road bond on Nov. 7 at an election results party. less. Midland Development ...

Facebook and Its Heavy Reliance on Advertising - Market Realist

Market Realist

Facebook and Its Heavy Reliance on Advertising
Market Realist
Advertising has traditionally been Facebook's (FB) primary source of revenue. The company relied more on advertising in 3Q17 than it did in 3Q16. Advertising accounted for 98.1% of Facebook's total revenue in 3Q17. In 3Q16, advertising sales accounted ...

and more »
Sean Hannity melts down on Twitter over a CNN interview about advertising boycott - Salon

Salon

Sean Hannity melts down on Twitter over a CNN interview about advertising boycott
Salon
Sean Hannity erupted in an all-caps Twitter tirade Sunday, targeting CNN's Brian Stelter for hosting an interview with Angelo Carusone, the president of Media Matters for America and the organizer of a campaign to get advertisers to abandon Hannity's ...
Keurig illustrates that America's 'boycott' culture is legal, even if it isn ...The Hill
Fox News defends Sean Hannity amid calls for ad boycottCNNMoney

all 27 news articles »
How advertising shaped Thanksgiving as we know it - San Francisco Chronicle

How advertising shaped Thanksgiving as we know it
San Francisco Chronicle
Although few appreciate it, advertisers have shaped the meal as much as family tradition. When Sarah Josepha Hale, the editor of Godey's Lady's Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the ...

and more »
'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere - Forbes

Forbes

'Friendsgiving' Is The Advertising Buzzword That's About To Be Everywhere
Forbes
And of course, advertisers have taken notice. Bailey's attempted a trademark in 2011, the same year they used the word in a new campaign. Butterball filed a trademark application in 2013. One blogger notes that Taco Bell was also ahead of the curve in ...

New face to head up advertising at The Star - Shelby Star

New face to head up advertising at The Star
Shelby Star
Mary Pettus is moving from Spartanburg to serve as the advertising sales manager at both the Gaston Gazette and the Shelby Star. While she'll be changing locations, Pettus will continue to work for?GateHouse Media?s Western Carolinas Media Group.

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